Ewch i’r prif gynnwys
Dr Rebecca Scott

Dr Rebecca Scott

Lecturer in Marketing

Ysgol Busnes Caerdydd

+44 29 2087 6950
B50, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU


My research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, I am specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016 I joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016 I was an Assistant Visiting Professor in Marketing at the University of Arizona. I completed my PhD at UNSW in Sydney Australia and prior to that my BSc in Business Administration at the University of Bath. My professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).



  • PhD (Marketing), University of New South Wales, Australian School of Business, February 2015
  • BSc Business Administration, University of Bath, School of Management, 1st class Honours, May 2009

Editorial work

Reviewer - Consumption Markets & Culture

Book Review: Covered in Ink:  Tattoos, Women and the Politics of the Body, by Beverly Yuen Thompson, New York University Press, 2015, pp 207 (hard back) ISBN-978-0-8147-6000.

Book Mention: Christopher Lovelock, Paul Patterson and Jochen Wirtz, Services Marketing 6e (2015), A South-East Asian and Australian Perspective

Media contributions


The Atlantic. https://www.theatlantic.com/health/archive/2017/03/breaking-the-ennui-of-office-work-through-painful-exercise/520746

The BBC UK news page http://www.bbc.co.uk/news/uk

The Sun: https://www.thesun.co.uk/living/3092125/exercise-pain-good-for-office/

The Daily Mail: http://www.dailymail.co.uk/sciencetech/article-4313266/Extreme-challenges-help-people-escape-problems.html

Men’s Fitness: http://www.mensfitness.com/life/outdoor/considering-adventure-race-you-could-be-suffering-boring-office-life

La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html

The Independent, 15.3.17.

The Metro, 15.3.17.

The Arizona Republic, Marketing Sense:  How Retailers Use 5 Senses to Appeal to Customers, 16. 4.15


Futurity homepage: http://www.futurity.org/tough-mudder-pain-1378492-2/

Yorkshire Post homepage: http://www.yorkshirepost.co.uk/news/health/taking-pain-sitting-down-why-office-workers-love-to-put-themselves-through-the-mill-1-8437824

Home BT: http://home.bt.com/news/uk-news/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-11364164479595

Express & Star: http://www.expressandstar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/

Belfast Telegraph: http://www.belfasttelegraph.co.uk/news/uk/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles-35529384.html

Shropshire Star: http://www.shropshirestar.com/news/uk-news/2017/03/14/painful-endurance-events-help-office-workers-deal-with-sedentary-lifestyles/

NY Mag: http://nymag.com/scienceofus/2017/04/bored-office-drones-do-tough-mudders-just-to-feel-something.html

La Stampa: http://www.lastampa.it/2017/05/03/societa/ultramaratone-e-corse-nel-fango-ecco-perch-paghiamo-per-soffrire-bls8p38uUD42uIgtf1V3gP/pagina.html

Times Live: http://www.timeslive.co.za/sundaytimes/lifestyle/2017/04/30/Why-weekend-warriors-are-paying-for-pain1#.WQ6vBW2eV1Y.facebook 


WAMC Northeast Public Radio in Albany, New York, a two and a half minute segment called The Academic Minutehttps://academicminute.org/2017/05/rebecca-scott-cardiff-university-paying-for-pain/

SiriusXM Satellite Radio's Business Radio Powered by the Wharton School, 20 minute interview.        https://soundcloud.com/user-414944777/rebecca-scott 


Channel News Asia (Future Forward) 

Leisure In The Future | | Channel NewsAsia

Anrhydeddau a Dyfarniadau

  • UNSW Tuition Fee Scholarship (2011)
  • UNSW Postgraduate Research Student Support Scheme (2012)
  • UNSW Postgraduate Research Student Support Scheme (2013)

Aelodaethau proffesiynol

  • Association of Consumer Research
  • Consumer Culture Theory
  • Anthrodesign

Safleoedd academaidd blaenorol

2011 - 2014 Postdoctural Research Candidate, Australian School of Business, University of New South Wales

2014 - 2015 Assistant Visiting Professor of Marketing, Eller College of Management, University of Arizona

2015 - Present: Marketing Lecturer, Cardiff Univerity

Ymrwymiadau siarad cyhoeddus

2017 - Present: Business Management Open Day Speaker, Cardiff University







Teaching commitments

  • BST212 Ethnographic Methods
  • BS3742 Services Marketing
  • BS1528 Marketing
  • BS3727 Entrepreneurship and Small Business Development
  • BS0510 Business Studies
  • BST194 New Venture Plan

Primary research interests

  • Ethnographic/Qualitative Methods
  • Experiential Marketing
  • Embodied Consumption
  • Multisensory Consumption
  • Consumer Research

Academic Research Projects

  • Spaces and Places of Exception
  • Commodifying Bodies: The Case of Deceased Donor Families
  • Masochistic Mythmaking

Industry Research Projects

Ogilvy, Sydney, Australia, Ethnographic Research Assistant, January 2011 – March 2011

Ethnographic Research Inc, Sydney, Australia, Ethnographic Research Assistant, April 2011 – May 2011