Yr Athro Robert Morgan

2023

• Bıçakcıoğlu Peynirci, N., Kouropalatis, Y., Morgan, R. and Robson, M. 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023 Presented at Rust, R. et al. eds.Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations
• Gali, N., Hughes, M. (., Morgan, R. E. and Wang, C. L. 2023. Entrepreneurial entropy: a resource exhaustion theory of firm failure from entrepreneurial orientation. Entrepreneurship Theory and Practice
• De Angelis, R., Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment (10.1002/bse.3397)
• Hortovanyi, L. et al. 2023. Assessment of digital maturity: the role of resources and capabilities in digital transformation in B2B firms. International Journal of Production Research (10.1080/00207543.2022.2164087)
• Kipfelsberger, P., Hughes, M., Herhausen, D., Morgan, R. and Bruch, H. 2023. High performance at high cost: The unanticipated health consequence of contextual ambidexterity. Presented at: The Sixth Israel Organizational Behavior Conference (IOBC), Tel Aviv, Israel, 3-5 January 2023.
• Kouropalatis, Y., Zenker, S., Morgan, R. and Lindgreen, A. 2023. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research
• Bıçakcıoğlu-Peynirci, N. and Morgan, R. 2023. International servitization: theoretical roots, research gaps, and implications. International Marketing Review

2022

• Hudson, K. and Morgan, R. 2022. The wisdom and madness of crowds: How information networks and board cognition help or hinder firm performance across the business cycle. Long Range Planning 55(6), article number: 102180. (10.1016/j.lrp.2021.102180)
• Robson, M. J., Chuang, F., Morgan, R. E., Bicakcioglu-Peynirci, N. and Di Benedetto, C. A. 2022. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management (10.1111/1467-8551.12686)
• Hudson, K. and Morgan, R. E. 2022. Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity?. Corporate Governance 30(3), pp. 272-289. (10.1111/corg.12406)
• Bicakcioglu-Peynirci, N. and Morgan, R. E. 2022. EXPRESS: Unbundling the effects of internationalization on firm performance in emerging economies: The moderating effects of strategic resource decisions. Journal of International Marketing 30(1), pp. 55-74. (10.1177/1069031X211030686)
• Hortovanyi, L. et al. 2022. An empirical investigation of organisational changes underpinning digital transformation.. Presented at: EURAM 2022 Leading Digital Transformation, Zurich, Switzerland, 15-17 June, 2022EURAM 2022 Leading Digital Transformation.

2021

• Husairi, M. A., Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132, pp. 45-55. (10.1016/j.jbusres.2021.04.004)
• Hughes, M., Hughes, P., Morgan, R. E., Hodgkinson, I. R. and Lee, Y. 2021. Strategic entrepreneurship behaviours and the innovation ambidexterity of young technology-based firms in incubators. International Small Business Journal 39(3), pp. 202-227. (10.1177/0266242620943776)
• Herhausen, D., Morgan, R. E., Brozovic, D. and Volberda, H. W. 2021. Re-examining strategic flexibility: a meta-analysis of its antecedents, consequences and contingencies. British Journal of Management 32(2), pp. 435-455. (10.1111/1467-8551.12413)
• Hudson, K. and Morgan, R. 2021. Political ideological homophily in intra- and inter-firm networks: The effect of director liberalism on board composition and interlocks. Presented at: International Corporate Governance Society (ICGS) Conferenc, Groningen, The Netherlands, 8-10 October 2021.

2020

• Herhausen, D., Miočević, D., Morgan, R. and Kleijnen, M. H. P. 2020. The digital marketing capabilities gap: empirical evidence, managerial shortcomings, and future research streams. Industrial Marketing Management 90, pp. 276-290. (10.1016/j.indmarman.2020.07.022)
• Hughes, P., Hodgkinson, I. R., Morgan, R. E., Hughes, M. and Hughes, C. L. 2020. Product-market planning capability and profitability. Industrial Marketing Management 90 (10.1016/j.indmarman.2020.08.007)
• Hughes, P., Morgan, R. E., Hodgkinson, I. R., Kouropalatis, Y. and Lindgreen, A. 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88, pp. 485-499. (10.1016/j.indmarman.2020.05.020)

2019

• Morgan, R. E., Miocevic, D. and Herhausen, D. 2019. Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments. Industrial Marketing Management 83, pp. 1-7. (10.1016/j.indmarman.2019.08.007)
• Appio, F. P., De Luca, L. M., Morgan, R. and Martini, A. 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101, pp. 255-267. (10.1016/j.jbusres.2019.04.020)

2018

• Kranzbühler, A., Kleijnen, M. H., Morgan, R. E. and Teerling, M. 2018. The multilevel nature of customer experience research: an integrative review and research agenda. International Journal of Management Reviews 20(2), pp. 433-456. (10.1111/ijmr.12140)
• Miocevic, D. and Morgan, R. E. 2018. Operational capabilities and entrepreneurial opportunities in emerging market firms: explaining exporting SME growth. International Marketing Review 35(2) (10.1108/IMR-12-2015-0270)
• Toon, M., Robson, M. and Morgan, R. 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. pp. -.

2017

• Herhausen, D., De Luca, L. M., Miceli, G., Morgan, R. E. and Schoegel, M. 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20(4), pp. 409-425. (10.1177/1094670517714059)

2016

• Powell, T., Kouropalatis, Y., Morgan, R. E. and Karhu, P. 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20(3/4), pp. 174-199. (10.1504/IJEIM.2016.077960)
• Toon, M., Morgan, R. E., Lindgreen, A., Vanhamme, J. and Hingley, M. 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52, pp. 74-81. (10.1016/j.indmarman.2015.07.014)

2015

• Katsikea, E., Theodosiou, M. and Morgan, R. E. 2015. Why people quit: explaining employee turnover intentions among export sales managers. International Business Review 24(3), pp. 367-379. (10.1016/j.ibusrev.2014.08.009)
• Chuang, F., Morgan, R. E. and Robson, M. J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32(2), pp. 175-182. (10.1111/jpim.12174)

2014

• Hughes, M., Morgan, R. E., Ireland, R. D. and Hughes, P. 2014. Social capital and learning advantages: a problem of absorptive capacity. Strategic Entrepreneurship Journal 8(3), pp. 214-233. (10.1002/sej.1162)
• Toon, M., Morgan, R. E. and Robson, M. J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014.

2013

• Toon, M., Morgan, R. E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013.

2012

• Chuang, F., Morgan, R. E. and Robson, M. J. 2012. Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing 20(3), pp. 267-286. (10.1080/0965254X.2011.643914)
• Toon, M., Robson, M. J. and Morgan, R. E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41(1), pp. 186-196. (10.1016/j.indmarman.2011.11.016)
• Lindgreen, A., Hingley, M. K., Grant, D. B. and Morgan, R. E. 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management 41(1), pp. 207-214. (10.1016/j.indmarman.2011.11.025)
• Kouropalatis, Y., Hughes, P. and Morgan, R. E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46(10), pp. 1389-1417. (10.1108/03090561211248099)

2011

• Volberda, H., Morgan, R. E., Rainmoeller, P., Hitt, M. A., Ireland, R. D. and Hoskisson, R. E. 2011. Strategic management: competitive and globalisation: concepts only. Andover: Cengage Learning.
• Morgan, R. E., Thorpe, E. R. and McGuinness, T. 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8(4), pp. 341-362. (10.1080/09652540010003672)
• Hughes, M., Morgan, R. E., Ireland, R. D. and Hughes, P. 2011. Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms. International Journal of Entrepreneurship and Small Business 12(3), pp. 257-272. (10.1504/IJESB.2011.039006)
• Toon, M., Morgan, R. E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011 Presented at Munteanu, C. ed.Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi pp. 247-253.
• Volberda, H. W., Morgan, R. E., Reinmoeller, P., Hitt, M. A., Ireland, R. D. and Hoskisson, R. E. 2011. Strategic management: Competitiveness and globalization (Concepts and cases). Andover: Cengage Learning.

2010

• Morgan, R. E. 2010. Marketing strategy implementation. In: Sheth, J. and Malhotra, N. eds. Wiley International Encyclopedia of Marketing., Vol. 6. Chichester: Wiley, pp. 163-166.
• Hughes, P., Hughes, M. and Morgan, R. E. 2010. Why do product-market strategies fail? A sociostructural examination under conditions of adherence. Group & Organization Management 35(5), pp. 606-635. (10.1177/1059601110383408)
• Hughes, P., Morgan, R., Hughes, M., Kouropalatis, Y., Powell, T. H. and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.
• Hodgkinson, I., Hughes, M., Hughes, P. and Morgan, R. E. 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010, Copenhagen, Denmark, 1-4 June 2010.
• Rosier, E. R., Morgan, R. E. and Cadogan, J. 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39(3), pp. 450-459. (10.1016/j.indmarman.2008.10.002)
• Hughes, M., Martin, S. L., Morgan, R. E. and Robson, M. J. 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing 18(4), pp. 1-21. (10.1509/jimk.18.4.1)
• Toon, M., Robson, M. and Morgan, R. 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32.

2009

• Vorhies, D. W., Morgan, R. E. and Autry, C. W. 2009. Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal 30(12), pp. 1310-1334. (10.1002/smj.798)
• Lozano, S., Morgan, R. E. and Robson, M. 2009. International new ventures: A conceptual review of new internationalization patterns. Presented at: 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, USA, 7-10 August 2009.
• Chuang, F., Morgan, R. E. and Robson, M. 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.
• Uslay, C., Morgan, R. E. and Sheth, J. N. 2009. Peter Drucker on marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 37(1), pp. 47-60. (10.1007/s11747-008-0099-8)
• Lambe, C. J., Morgan, R. E., Sheng, S. and Kutwaroo, G. 2009. Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing 16(3), pp. 242-275. (10.1080/10517120802484593)
• Herrmann, A., Heitmann, M., Morgan, R. E., Henneberg, S. C. and Landwehr, J. 2009. Consumer decision making and variety of offerings: the effect of attribute alignability. Psychology and Marketing 26(4), pp. 333-358. (10.1002/mar.20276)
• Morgan, R. E. and Kouropalatis, Y. 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, K. and White, C. eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009., Vol. 20. American Marketing Association (AMA)

2008

• Morgan, R. E. and Berthon, P. 2008. Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies 45(8), pp. 1329-1353. (10.1111/j.1467-6486.2008.00778.x)
• Morgan, R. E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Y. 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
• Hughes, M., Morgan, R. E., Ireland, D. and Hughes, P. 2008. The interactive effect of social capital and embeddedness on learning from network relationships. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.
• Toon, M., Robson, M., Morgan, R. E. and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.
• Chuang, F., Robson, M., Morgan, R. E. and Toon, M. 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.
• Hughes, P. and Morgan, R. E. 2008. Fitting strategic resources with product-market strategy: Performance implications. Journal of Business Research 61(4), pp. 323-331. (10.1016/j.jbusres.2007.06.023)
• Morgan, R. E. and Page, K. L. 2008. Managing business transformation to deliver strategic agility. Strategic Change 17(5-6), pp. 155-168. (10.1002/jsc.823)
• Hughes, P., Morgan, R. E. and Kouropalatis, Y. 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42(11/12), pp. 1372-1395. (10.1108/03090560810903718)
• Morgan, R. E. and Katsikeas, C. S. 2008. Export stimuli: export intention compared with export activity. In: Paliwoda, S. J. and Ryans, J. K. eds. International marketing: modern and classic papers., Vol. 1. The International library of critical writings on business and management series Edward Elgar Publishing Ltd
• Toon, M., Robson, M., Morgan, R. E. and Chuang, F. 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32.

2007

• Hughes, M., Hughes, P. and Morgan, R. E. 2007. Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance. British Journal of Management 18(4), pp. 359-375. (10.1111/j.1467-8551.2007.00519.x)
• Zarkos, S., Morgan, R. E. and Kouropalatis, Y. 2007. Real options and real strategies. Strategic Change 16(7), pp. 315-325. (10.1002/jsc.802)
• Kouropalatis, Y. and Morgan, R. E. 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.
• Hughes, M. and Morgan, R. E. 2007. Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management 36(5), pp. 651-661. (10.1016/j.indmarman.2006.04.003)
• Hughes, M., Morgan, R. E., Ireland, D. and Hughes, P. 2007. Networking behaviours, social capital and organisational learning in high-growth entrepreneurial firms. Presented at: Academy of Marketing Science XIII World Marketing Congress: Marketing Theory and Practice in an Inter-functional World, Verona, Italy, 11-14 Jul 2007.
• Katsikea, E., Theodosiou, M. and Morgan, R. E. 2007. Managerial, organizational, and external drivers of sales effectiveness in export market ventures. Journal of the Academy of Marketing Science 35(2), pp. 270-293. (10.1007/s11747-007-0041-5)
• Hughes, P. and Morgan, R. E. 2007. A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms. Industrial Marketing Management 36(4), pp. 503-517. (10.1016/j.indmarman.2006.01.003)
• Rosier, E. R. and Morgan, R. E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15(2), pp. 223-236. (10.1080/09652540701320985)
• Hughes, M., Ireland, R. D. and Morgan, R. E. 2007. Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success. Long Range Planning 40(2), pp. 154-177. (10.1016/j.lrp.2007.03.008)
• Rosier, E. R. and Morgan, R. E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41(5/6), pp. 659-677. (10.1108/03090560710737679)
• Hughes, P., Morgan, R. E., Kouropalatis, Y. and Hughes, M. 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association pp. 337-338.
• Morgan, R. E., Lambe, C. J., Kutwaroo, G. and Hughes, P. 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007 Presented at Dixon, A. and Machleit, K. A. eds.2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007, Vol. 18. Chicago, IL, USA: American Marketing Association pp. 200-200.
• Toon, M., Robson, M. J., Skarmeas, D. and Morgan, R. E. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.
• Toon, M., Robson, M., Morgan, R. E. and Skarmeas, D. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

2006

• Hughes, M., Hughes, P. and Morgan, R. E. 2006. Time-based competitive performance and entrepreneurial orientation. Presented at: Strategy And Governance in a World of Institutional Change -Strategic Management Society 26th Annual International Conference, Vienna, Austria, 29 October - 1 November 2006.
• Cadogan, J. W., Cui, C. C., Morgan, R. E. and Story, V. M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management 35(5), pp. 634-647. (10.1016/j.indmarman.2005.06.014)
• Rosier, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.

2005

• Morgan, R. E. and Chimhanzi, J. 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58(6), pp. 787-796. (10.1016/j.jbusres.2003.11.003)
• Hughes, H., Morgan, R. E., Hughes, P. and Ireland, R. D. 2005. The influence of organizational characteristics and entrepreneurial intensity on incremental and radical innovation. Presented at: 12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005.
• Rosier, E. R., Morgan, R. E. and Barton, L. 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.
• Hughes, P., Morgan, R. E. and Hughes, M. 2005. Resources, strategy type and business performance: an assessment of strategic fit. Presented at: 34th EMAC conference, Milan, Italy, 24 - 27 May 2005.
• McGuinness, T. and Morgan, R. E. 2005. The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing 39(11/12), pp. 1306-1326. (10.1108/03090560510623271)
• Katsikea, E. S., Papavassiliou, N., Theodosiou, M. and Morgan, R. E. 2005. Export market expansion strategies of direct-selling small and medium-sized firms: Implications for export sales management activities. Journal of International Marketing 13(2), pp. 57-92. (10.1509/jimk.13.2.57.64856)

2004

• Thorpe, E. R., Morgan, R. E., Barton, L. and Kouropalatis, Y. 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.
• Thorpe, E., Morgan, R. E. and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.
• Morgan, R. E. and Kutwaroo, G. 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004.
• Morgan, R. E. 2004. Agile Business Relationships and Technology. Journal of General Management 29(4), pp. 77-92.
• Morgan, R. E. 2004. Business agility and internal marketing. European Business Review 16(5), pp. 464-472. (10.1108/09555340410699811)
• Morgan, R. E. 2004. Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights. Journal of Marketing Management 20(1-2), pp. 67-103. (10.1362/026725704773041131)
• Morgan, R. E. 2004. Teleworking: an assessment of the benefits and challenges. European Business Review 16(4), pp. 344-357. (10.1108/09555340410699613)

2003

• Morgan, R. E. and Turnell, C. R. 2003. Market-based Organizational Learning and Market Performance Gains. British Journal of Management 14(3), pp. 255-274. (10.1111/1467-8551.00378)
• Katsikea, E. and Morgan, R. E. 2003. Exploring export sales management practices in small- and medium-sized firms. Industrial Marketing Management 32(6), pp. 467-480. (10.1016/S0019-8501(02)00249-3)
• McGuinnes, T. and Morgan, R. E. 2003. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Academy of Marketing Science Conference, Washington, DC, USA, 28-31 May 2003.
• Morgan, R., Magin, S. D., Huber, F. and Herrmann, A. 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003.
• Morgan, R. E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56(3), pp. 163-176. (10.1016/S0148-2963(01)00218-1)
• Berthon, P., Morgan, R. E. and Krepapa, A. 2003. The effects of market orientation and organisational learning on innovation and business performance. Presented at: AMA (Winter) Educators' Conference, Orlando, FL, USA, 14-17 Feb 2003.
• Morgan, R. E. 2003. Information technology: second-class citizen or strategy partner. Journal of Business Strategy 24(6), pp. 38-45. (10.1108/02756660310698849)
• Rudd, J. M. and Morgan, R. E. 2003. Editorial - Marketing Strategy: a history of the next decade [Editorial]. Journal of Strategic Marketing 11(3), pp. 161-164. (10.1080/0965254032000133430)
• Morgan, R. E. 2003. Outsourcing: towards the 'shamrock organization'. Journal of General Management 29(2), pp. 35-52.
• Morgan, R. E., Strong, C. A. and McGuinness, T. 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37(10), pp. 1409-1439. (10.1108/03090560310487176)

2002

• Oxtoby, B., McGuiness, T. and Morgan, R. E. 2002. Developing Organisational Change Capability. European Management Journal 20(3), pp. 310-320. (10.1016/S0263-2373(02)00047-6)
• Deng, S., Morgan, R. E. and Katsikeas, C. 2002. Barriers to export performance of small and medium-sized exporters: Empirical evidence in a Canadian context. Presented at: Multicultural Marketing Conference of the Academy of Marketing Science, Valencia, Spain, 26-29 June 2002.
• McGuinnes, T., Morgan, R. E. and Oxtoby, B. 2002. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Organisational Knowledge, Learning and Capabilities Conference, Athens, Greece, 5-6 April 2002.
• Morgan, R. E. and Hunt, S. D. 2002. Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing 36(4), pp. 450-478. (10.1108/03090560210417264)
• Chimhanzi, J. and Morgan, R. E. 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002AMA Winter Educators Conference. American Marketing Association pp. 66-67.

2001

• McNaughton, R. B., Osborne, P., Morgan, R. E. and Kutwaroo, G. 2001. Market orientation and firm value. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.
• Rosier, E. R. and Morgan, R. E. 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.
• Oxtoby, B., Morgan, R. E., McGuinness, T. and Jones, M. 2001. Total quality leadership: Employing organisational learning as a conduit. International Journal of Management 18(2), pp. 245-251.
• Morgan, R. E. and Ambler, T. 2001. Strategic orientation and export development: A resource-based perspective. Presented at: 30th European Marketing Academy Conference:Rethinking European Marketing, Bergen, Norway, 8-11 May 2001.
• Morgan, R. E. and Walters, P. 2001. Global marketing research: Emerging themes and future directions. Presented at: AMA (Winter) Educators' Conference, Scottsdale, AZ, USA, Feb 16-19 2001.
• Rosier, E. R. and Morgan, R. E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, H. ed. Foreign Direct Investment and Strategic Alliances in Europe. International Business Press, pp. 27-48.
• Morgan, R. E. and Rosier, E. R. 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10(1), pp. 27-48. (10.1300/J037v10n01_03)
• Huber, F., Herrmann, A. and Morgan, R. E. 2001. Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing 18(1), pp. 41-53. (10.1108/07363760110365796)
• McNaughton, R. B., Osborne, P., Morgan, R. E. and Kutwaroo, G. 2001. Market Orientation and Firm Value. Journal of Marketing Management 17(5-6), pp. 521-542. (10.1362/026725701323366917)
• Katsikea, E. and Morgan, R. E. 2001. Export sales management and export development: Export sales control, organisation design, managerial characteristics and behavioural attributes. Presented at: Third Biennial Academy of Marketing/American Marketing Association Conference, Cardiff, UK, 1 July 2001.