Ewch i’r prif gynnwys
Yr Athro Kate L. Daunt (née Reynolds)

Yr Athro Kate L. Daunt (née Reynolds)

Reader in Marketing

Ysgol Busnes Caerdydd

+44 (0) 29 2087 6794
T33, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU

Dr Kate L. Daunt is a Reader in Marketing at Cardiff Business School.  Kate is currently Deputy Director of the PhD Programme and SSRM Pathway Convenor for Business and Management Studies. Previously, Kate was Chair of Cardiff Business School's Research Ethics Committee.

Kate's main research interests include consumer misbehaviour, dysfunction during service and service design. Kate is a professional member of the chartered institute of marketing (MCIM) and fellow of the higher education academy (FHEA).

Kate is an Associate Editor at the Journal of Services Marketing and serves on the editorial boards of the Journal of Service Research, the Journal of Business Research and the Journal of Marketing Management.


  • Leadership Foundation for Higher Education Aurora Programme, 2014
  • Fellow of the Higher Education Academy (FHEA), 2011
  • PhD: The Antecedents of Dysfunctional Customer Behaviour Severity: An Empirical Examination within the Hospitality Industry, 2008, Cardiff University
  • Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1 Fundamentals of University Learning and Teaching, Cardiff University, 2006
  • BSc (Hons) Business Administration, Cardiff University, 2001

Editorial work

Editorial board membership:

  • Journal of Business Research
  • Journal of Service Research
  • Journal of Services Marketing (Associate Editor)
  • Journal of Marketing Management

Ad-hoc journal reviewer:

  • European Journal of Marketing
  • Journal of Marketing Management
  • Journal of Retailing
  • Journal of the Academy of Marketing Science

Anrhydeddau a Dyfarniadau

  • Nominated for two 2016 Cardiff University enriching student life awards 'Personal tutor of the year' and 'Outstanding doctoral supervision'
  • Excellence in teaching award, Cardiff Business School, 2012
  • Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
  • Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
  • Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
  • Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards

Aelodaethau proffesiynol

  • Professional Member of the Chartered Institute of Marketing (MCIM)
  • American Marketing Association (AMA)
  • AMA Services Special Interest Group (SERVSIG)
  • European Academy of Marketing (EMAC)
  • UK Academy of Marketing (AM)
  • Beta Gamma Sigma honours society
  • Violence and Society Research Group, Cardiff University
  • Fellow of the Crime and Security Research Institute, Cardiff University

















Teaching commitments

  • MSc Conducting Research in Marketing and Strategy BST212 (Module Leader)
  • BSc Business Management (UG): Services and Relationship Marketing BS3742 (Module Leader)
  • BSc Business Management (UG): Marketing BS1528
  • MBA Business Projects
  • PhD Supervision

Research interests

  • Dysfunctional customer behaviour
  • Consumer misbehaviour
  • Service dysfunction
  • Service encounters
  • Services marketing
  • Servicescape design

Primary research interests

Consumer misbehaviour,Dysfunctional customer behaviour,Service dysfunction,Service encounters,Services marketing,Servicescape design

PhD supervision research interests

  • Customer complaining behaviour
  • Customer retaliation and revenge
  • Dysfunctional customer behaviour
  • Service dominant logic
  • Services marketing