Ewch i’r prif gynnwys
Yr Athro Graham Moore

Yr Athro Graham Moore

Research Fellow, DECIPHer

+44 (0)29 2087 5387
+44 (0)29 208 79054
Room 1.16, 1-3 Museum Place, sbarc|spark, Heol Maendy, Cathays, Caerdydd, CF24 4HQ
Sylwebydd y cyfryngau


I am Deputy Director of the Centre for the Development and Evaluation of Complex Interventions for Public Health Improvement (DECIPHer), Cardiff and a Senior Lecturer in Social Sciences and Health. After completing my PhD in the School of Social Sciences in 2010, I worked as a Research Associate for the Public Health Improvement Research Network, before obtaining a prestigious personal fellowship from the Medical Research Council in 2013. In 2015, I was appointed as a Senior Lecturer, before being appointed as Deputy Director of DECIPHer in 2016.

I have an international reputation as a specialist in methodology for evaluating complex interventions, having led the development and authorship of new high impact MRC guidance for process evaluation of complex interventions. I am programme lead for DECIPHer's complex intervention methods programme, including a number of established methodology short courses. I have also published widely in the field of tobacco control (including papers on young people's exposure to secondhand smoke credited with informing a decision to ban smoking in cars carrying children) and led two of the first papers on youth e-cigarette use, attracting worldwide media attention. I have managerial responsibilities within the School Health Research Network, and have led a programme of secondary analysis focused on impacts of school-based intervention on pupil health outcomes. In particular, I am interested in mechanisms through which schools and school-based intervention may increase or reduce socioeconomic inequalities in health.

In addition to supervising 3 current PhD students, my teaching responsibilities are primarily in quantitative and mixed social science research methodology, evidence based policy and child and youth health policy.


I began working at Cardiff University as a Research Assistant in the Cardiff Institute of Society Health and Ethics on the evaluation of the Primary school Free Breakfast Initiative. Subsequently, I obtained funding for an ESRC 1+3 studentship, completing the MSc in 2006/07, and submitting my thesis in August 2010, which focused on the development of process evaluation methodology within the trial of the National Exercise Referral Scheme in Wales. During my studies I provided part-time statistical support to a range of projects including an evaluation of the impacts of smoke free legislation on children$acirc; s secondhand smoke exposure and a cross sectional examination of links between children$acirc; s family contexts and their drinking behaviours. From October 2010, I became a core member of staff for the Public Health Improvement Research Network within DECIPHer, providing support to the development of public health research bids. Within this role, I obtained several research grants as co-applicant and principal applicant. These included Alcohol Research UK funding for an exploratory trial of an alcohol-related intervention in Welsh Universities. Further high profile grants have included funding from the Medical Research Council for the development of guidance for process evaluation of complex interventions. I led the development of this guidance and am lead author on it. I also led a recent Welsh Government survey of childhood exposure to secondhand smoke in cars and homes. This was cited by the Welsh Government as having informed their decision to ban smoking in cars, leading to our research being cited in a number of national news outlets, and my being interviewed for Radio Wales. Since October 2013, I have been fully supported by a competitively obtained MRC Population Health Scientist Fellowship. I also convene the Health Improvement module of the Masters in Public Health, and currently supervise two PhD students.

Anrhydeddau a Dyfarniadau


Aelodaethau proffesiynol


Ymrwymiadau siarad cyhoeddus

British Nutrition Foundation 50th anniversary conference, London (invited speaker), April 2017

Centre for Public Health and Population Health Research, University of Stirling (invited seminar), Feb 2017

Department of Health Promotion, Maastricht University (invited seminar) Jan 2017

INDUCT Winter School, Maastricht University (invited lecture), Jan 2017;

Scientific Symposium on Population Health Intervention Research (invited presentation/workshop facilitation), Paris November 2016;

Masterclass on Evaluation of Public Health Interventions (keynote speaker). Wageningen University, Netherlands October 2016;

Public Health Agency for Northern Ireland, Belfast (invited workshop), April 2016;

NIHR Research Design Service, Process evaluation of complex interventions (invited workshop), Jan 2016;

Centre for Evidence Based Intervention, Oxford University (invited presentation) Dec 2015;

French Institute for Public Health Research, Process evaluation of complex interventions Paris (invited presentation). Nov 2015;

North East Medical Sociology Research Group/FUSE, Newcastle, Process evaluation of complex interventions (invited presentation) Nov 2015;

UKSBM conference, Process evaluation of complex interventions (invited pre-conference workshop) Dec 2015;

Australian National Health and Medical Research Council, Process evaluation of complex interventions (invited presentation) April 2015;





















2016- undergraduate and postgraduate teaching in Social Sciences

  • Year 1: Introduction to Social Science Research Methods (lecturer)
  • Year 2: Knowing the Social - online and offline (lecturer)
  • MSc Social and Public Policy (seminar tutor)
  • Professional Doctorate Evidence Based Policy (convenor)

2015- present Lead for DECIPHer short course programme (http://decipher.uk.net/decipher-short-courses/)

2013-2015 Supervision of 3 CUROP placement students

2011-2015 convenor of Health Improvement module of the Masters in Public Health, Cardiff University

I currently supervise 3 PhD students, and have supervised a number of undergraduate and postgraduate dissertations in the Schools of Medicine and Social Sciences.

I am interested in supervising research projects in areas including:

  • tobacco control and young people's smoking uptake;
  • mechanisms underpinning socioeconomic inequalities in young people's health and health behaviour;
  • school-based health improvement intervention;
  • associations between, and common determinants in, health and educational outcomes of school pupils;
  • intervention-generated-inequalities in health;
  • intervention development/evaluation methods  

Current grants:

  1. 2017 Morgan K, Moore GF (co-PIs) Hawkins, J., Littlecott, H., Long, S. & McConnon, L An evaluability assessment of the Food & Fitness Summer Holiday Enrichment Programme in Wales. WLGA. £49,718
  2. 2017-2021 Moore GF et al. (PI) Impacts of e-cigarette regulation via the EU Tobacco Products Directive on young people’s use of e-cigarettes: a natural experiment. £434,000
  3. 2016-2019 Morgan K (fellow) & Moore G (supervisor) Health & Care Research Wales Post-doctoral Fellowship. £279,000
  4. 2016-2018 Moore L, Moore G (Cardiff lead) et al. Exploratory trials of complex interventions: development of guidance for researchers. MRC Methodology Research Programme. £250,000
  5. 2015-2017 Hawkins J (PI), Moore G (Principal co-applicant) et al. The use of accelorometry-based activity monitors and linked web portal to enhance long-term maintenance of physical activity in adults: A pilot trial in an exercise referral setting. Health and Care Research Wales £240,000

Past grants

  1. 2016 Fone D, Paranjothy S, and Moore G. Children of CHALICE: risk factors for alcohol-related emergency admission to hospital in children and young people’. Wellcome Trust £16,802
  2. 2014-2016 Fletcher et al Pilot trial of the Filter FE Challenge. NIHR Public Health Research £340,000
  3. 2013-2016 Moore GF Population Health Scientist Fellowship, Medical Research Council. £250,000
  4. 2013-2014 Moore GF, Holliday J & Moore L Research into children’s exposure to secondhand smoke in cars. Welsh Government. £90,000
  5. 2012-2014 Baird, J, Audrey, S, Barker, M, Bonell, C, Bond, L, Hardeman, W, Moore, GF, Moore, L, Wight, D. Development of guidance for process evaluations of complex interventions. MRC Population Health Sciences Research Network £34,000
  6. 2011-2012 Murphy, S, Moore, GF. & Moore, L. A Pilot Study of Alcohol Policy & Social Norms in Welsh Universities. Alcohol Education & Research Council £82,490

I am a current member of Cancer Research UK's Prevention Expert Review Panel and the NIHR Public Health Research Funding Board

My research interests fall into 3 broad themes

Methodological innovation in the development and evaluation of complex public health interventions

  • Lead author of Medical Research Council guidance for process evaluation of complex interventions
  • Programme lead for DECIPHer complex intervention methods programme

The roles of schools in promoting pupil health and reducing (or worsening) health inequalities

  • Competitively awarded MRC fellowship focused on school based intervention and socioeconomic inequality
  • Management responsibilities within the School Health Research Network in Wales

Tobacco control legislation and the (de)normalisation of smoking

  • Statistician for CHETS study into impacts of smoke-free legislation on youth exposure to secondhand smoke;
  • Prinicpal investigator on CHETS 2 study of smoking in cars carrying children (cited by Welsh Government as informing their decision to ban smoking in cars carrying children);
  • Lead author on two of the first papers on youth e-cigarette use.


Past projects