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Giandomenico Di Domenico
(e/fe)
PhD
Darlithydd mewn Marchnata a Strategaeth
- DiDomenicoG@caerdydd.ac.uk
- +44 29225 14099
- Adeilad Aberconwy, Ystafell S28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
Mae Giandomenico Di Domenico yn Ddarlithydd mewn Marchnata a Strategaeth yn Ysgol Busnes Caerdydd. Cyn ymuno ag Ysgol Busnes Caerdydd, mae wedi bod yn cynnal ei astudiaethau doethurol ym Mhrifysgol Portsmouth (2019-2022).
Mae ei ddiddordebau ymchwil yn troi o gwmpas ochr dywyll y cyfryngau cymdeithasol, yn enwedig nodweddion a lledaenu deinameg camwybodaeth trwy'r sianeli hyn. Mae'n canolbwyntio ar sut mae camwybodaeth uniongyrchol ac anuniongyrchol yn effeithio ar frandiau ac ymddygiad defnyddwyr. Mae ganddo ddiddordeb hefyd mewn dynameg marchnata dylanwadwyr.
Mae wedi cyhoeddi mewn cyfnodolion a gydnabyddir yn rhyngwladol fel Journal of Business Research, Psychology & Marketing, Journal of Interactive Marketing, Journal of Public Policy and Marketing a Current Opinion in Psychology. Mae'n aelod o Fwrdd y cyfnodolyn Psychology & Marketing fel Golygydd Cyfryngau Cymdeithasol. Mae Giandomenico wedi dysgu cyrsiau amrywiol mewn marchnata, o Farchnata Digidol, i Farchnata Cyfryngau Cymdeithasol, i Farchnata Rhyngwladol.
Mae Giandomenico yn gysylltiedig â'r Panel Rhyngwladol ar yr Amgylchedd Gwybodaeth
Cyhoeddiad
2023
- Di Domenico, G. and Yu, D. 2023. Between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust. Current Opinion in Psychology 54, article number: 101716. (10.1016/j.copsyc.2023.101716)
- Broadbridge, V., Mangió, F. and Di Domenico, G. 2023. How brand managers can maximize engagement with ASMR YouTube content. Influencers who give you the “tingles” through autonomous sensory meridian response cues. Journal of Advertising Research 63(3) (10.2501/JAR-2023-026)
- Di Domenico, G., Borges-Tiago, M. T., Viglia, G. and Cheng, Y. A. 2023. Guest editorial: The social, ethical, economic and political implications of misinformation. Internet Research 33(5), pp. 1665-1669. (10.1108/INTR-10-2023-947)
- Tuan, A., Visentin, M. and Di Domenico, G. 2023. Bridging who they are with who they thought they’d be: the effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations. Journal of Interactive Marketing 58(2-3), pp. 248-267. (10.1177/10949968221136862)
2022
- Mangió, F. and Di Domenico, G. 2022. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. Business Horizons 65(6), pp. 765-776. (10.1016/j.bushor.2022.07.001)
- Di Domenico, G., Nunan, D. and Pitardi, V. 2022. EXPRESS: Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media. Journal of Public Policy and Marketing 41(4), pp. 319-335. (10.1177/07439156221103860)
- Di Domenico, G., Premazzi, K. and Cugini, A. 2022. "I will pay you more, as long as you are transparent!": An investigation of the pick-your-price participative pricing mechanism. Journal of Business Research 147, pp. 403-419. (10.1016/j.jbusres.2022.04.037)
2021
- Visentin, M., Tuan, A. and Di Domenico, G. 2021. Words matter: How privacy concerns and conspiracy theories spread on Twitter. Psychology and Marketing 38(10), pp. 1828-1846. (10.1002/mar.21542)
- Di Domenico, G., Nunan, D., Sit, J. and Pitardi, V. 2021. Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media. Psychology and Marketing 38(10), pp. 1700-1711. (10.1002/mar.21479)
- Di Domenico, G., Sit, J., Ishizaka, A. and Nunan, D. 2021. Fake news, social media and marketing: A systematic review. Journal of Business Research 124, pp. 329-341. (10.1016/j.jbusres.2020.11.037)
2020
- Di Domenico, G. and Visentin, M. 2020. Fake news or true lies? Reflections about problematic contents in marketing. International Journal of Market Research 62(4), pp. 409–417. (10.1177/1470785320934719)
Articles
- Di Domenico, G. and Yu, D. 2023. Between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust. Current Opinion in Psychology 54, article number: 101716. (10.1016/j.copsyc.2023.101716)
- Broadbridge, V., Mangió, F. and Di Domenico, G. 2023. How brand managers can maximize engagement with ASMR YouTube content. Influencers who give you the “tingles” through autonomous sensory meridian response cues. Journal of Advertising Research 63(3) (10.2501/JAR-2023-026)
- Di Domenico, G., Borges-Tiago, M. T., Viglia, G. and Cheng, Y. A. 2023. Guest editorial: The social, ethical, economic and political implications of misinformation. Internet Research 33(5), pp. 1665-1669. (10.1108/INTR-10-2023-947)
- Tuan, A., Visentin, M. and Di Domenico, G. 2023. Bridging who they are with who they thought they’d be: the effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations. Journal of Interactive Marketing 58(2-3), pp. 248-267. (10.1177/10949968221136862)
- Mangió, F. and Di Domenico, G. 2022. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. Business Horizons 65(6), pp. 765-776. (10.1016/j.bushor.2022.07.001)
- Di Domenico, G., Nunan, D. and Pitardi, V. 2022. EXPRESS: Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media. Journal of Public Policy and Marketing 41(4), pp. 319-335. (10.1177/07439156221103860)
- Di Domenico, G., Premazzi, K. and Cugini, A. 2022. "I will pay you more, as long as you are transparent!": An investigation of the pick-your-price participative pricing mechanism. Journal of Business Research 147, pp. 403-419. (10.1016/j.jbusres.2022.04.037)
- Visentin, M., Tuan, A. and Di Domenico, G. 2021. Words matter: How privacy concerns and conspiracy theories spread on Twitter. Psychology and Marketing 38(10), pp. 1828-1846. (10.1002/mar.21542)
- Di Domenico, G., Nunan, D., Sit, J. and Pitardi, V. 2021. Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media. Psychology and Marketing 38(10), pp. 1700-1711. (10.1002/mar.21479)
- Di Domenico, G., Sit, J., Ishizaka, A. and Nunan, D. 2021. Fake news, social media and marketing: A systematic review. Journal of Business Research 124, pp. 329-341. (10.1016/j.jbusres.2020.11.037)
- Di Domenico, G. and Visentin, M. 2020. Fake news or true lies? Reflections about problematic contents in marketing. International Journal of Market Research 62(4), pp. 409–417. (10.1177/1470785320934719)
Ymchwil
Diddordebau ymchwil:
- Deinameg camwybodaeth ar-lein
- Canlyniadau camwybodaeth i ddefnyddwyr a brandiau
- Defnyddio cyfryngau cymdeithasol ar gyfer arferion marchnata dylanwadwyr
- Marchnata cysylltiedig a chamymddwyn cysylltiedig
- Mecanweithiau prisio cyfranogol
Addysgu
Mae Giandomenico yn addysgu ac yn cydlynu dau fodiwl:
- BS1532 Technoleg a'r Oes Ddigidol
- BS3748 Dylunio Busnes
Themâu ymchwil
Arbenigeddau
- Gamwybodaeth
- Cyfryngau Cymdeithasol
- Marchnata dylanwadwyr
- Cyfreithlondeb
- Dylunio Arbrofol
