Ewch i’r prif gynnwys
Dr Denitsa Dineva

Dr Denitsa Dineva

Lecturer in Marketing and Strategy

C22, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU

Denitsa Dineva is a Lecturer in Marketing and Strategy at Cardiff Business School. Denitsa joined Cardiff University in January 2020, having previously worked in Edinburgh Napier University as a Lecturer in Marketing.

Denitsa has a degree in Business and Management (Aberystwyth University), an MSc in Marketing (Aberystwyth University) and a PhD in Digital Marketing. Denitsa is also currently an Associate Fellow of the HEA.

Denitsa is an Early Career Academic interested in the dark side of social media. Specifically, she investigates consumer aggression, conflict management and social media-based online communities. Denitsa has published in the Journal of Marketing Management and Strategic Change and has acted as an ad hoc reviewer for the Journal of Business Research, the Journal of Service Management, the Information Society and Routledge. 

Denitsa is currently co-teaching on the following modules with Dr Rebecca Mardon:

  • BS3012 Digital Marketing  
  • BST240 Digital Marketing

Denitsa is the module coordinator for the following modules:

  • BST547 Digital Media Management

My current office hours are: 

Research interests: 

  • Consumer misbehaviour 
  • Online conflict
  • Social media management
  • Corporate governance 
  • Non-profit and ethical marketing