Ewch i’r prif gynnwys
Andy Ng

Dr Andy Ng

(Translated he/him)

Darlithydd mewn Marchnata

Ysgol Busnes Caerdydd

Email
NgA4@caerdydd.ac.uk
Telephone
+44 29225 10204
Campuses
Adeilad Aberconwy, Ystafell E28, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Users
Ar gael fel goruchwyliwr ôl-raddedig

Trosolwyg

Rwy'n Ddarlithydd (Athro Cynorthwyol) mewn Marchnata yn Ysgol Busnes Caerdydd. Mae fy ymchwil yn canolbwyntio'n bennaf ar sut mae ffactorau diwylliannol yn effeithio ar benderfyniadau defnyddwyr ac ymddygiadau defnydd, gan lywio hanfodion strategaethau marchnata traws-ddiwylliannol llwyddiannus. 

Cyhoeddiad

2024

2023

2021

2020

2016

2015

2014

2013

2012

Articles

Ymchwil

Research interests

  • Consumer attitudes
  • Consumer choice and decision making
  • Cultural psychology

Addysgu

Current teaching (2021/22)

  • Services Marketing (MSc) (Module Leader) 
  • Marketing (BSc) (Module Co-Leader)
  • Buyer Behaviour (BSc) (Module Co-Leader) 

Past teaching

  • Marketing Project (MSc) (Module Leader)
  • Marketing (BSc) (Module Co-Leader)
  • Services Marketing (MSc) (Lecturer)
  • International Business (MBA) (Lecturer)
  • MBA dissertation supervision
  • MSc project supervision

Bywgraffiad

Qualifications

  • PhD in Social and Personality Psychology, York University (2015)
  • MA in Social and Personality Psychology, York University (2010)
  • BA (Honours) in Psychology, York University (2007)

Aelodaethau proffesiynol

  • Cymdeithas Seicoleg Defnyddwyr
  • International Association for Cross-Cultural Psychology

Safleoedd academaidd blaenorol

  • 2020 - presennol: Darlithydd (Athro Cynorthwyol) mewn Marchnata, Ysgol Busnes Caerdydd, Prifysgol Caerdydd
  • 2017 – 2020: Athro Marchnata Cynorthwyol, Ysgol Fusnes Sabanci, Prifysgol Sabanci (Twrci)
  • 2015 - 2017: Cyswllt Ymchwil Ôl-ddoethurol Marchnata, Coleg Busnes Gies, Prifysgol Illinois yn Urbana-Champaign (Unol Daleithiau America)

Pwyllgorau ac adolygu

Editorial Board Membership

  • International Journal of Social Psychology (2021 - Present)

Ad-Hoc Peer Reviewing

  • Grant
    • United States-Israel Binational Science Foundation

  • Journals
    • Attention, Perception, and Psychophysics; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Experimental Psychology; Cultural Diversity and Ethnic Minority Psychology; Current Psychology; Frontiers in Psychology; International Journal of Intercultural Relations; International Journal of Social Psychology; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personality and Individual Differences; Visual Cognition

  • Conferences
    • American Marketing Association Summer Marketing Educators’ Conference; American Psychological Association Conference; Asian Conference on Psychology and the Behavioral Sciences; Association for Consumer Research Conference; National Multicultural Conference and Summit; Society for Consumer Psychology Conference; Society for Personality and Social Psychology Conference

Meysydd goruchwyliaeth

I am interested in supervising PhD students in cross-cultural consumer behaviour.