Ewch i’r prif gynnwys
Dr Andy Ng

Dr Andy Ng

Lecturer in Marketing

+44 (0)29 2251 0204
E28, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Ar gael fel goruchwyliwr ôl-raddedig


I am a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. My research primarily focuses on how cultural factors affect consumer decision-making and consumption behaviours, informing the basics of successful cross-cultural marketing strategies.



  • PhD in Social and Personality Psychology, York University (2015)
  • MA in Social and Personality Psychology, York University (2010)
  • BA (Honours) in Psychology, York University (2007)

Aelodaethau proffesiynol

  • Society for Consumer Psychology
  • International Association for Cross-Cultural Psychology

Ymrwymiadau siarad cyhoeddus

  • Marketing Science Conference, Online (2021)
  • Koç-Özyeğin-Sabancı Marketing Workshop, Istanbul, Turkey (2018)
  • Culture Psychology Preconference of the Annual Meeting of Society of Personality and Social Psychology, San Antonio, TX, U.S.A. (2017)
  • Association for Consumer Research Conference, Berlin, Germany (2016)
  • Congress of the International Association for Cross-Cultural Psychology, Reims, France (2014)
  • Canadian Psychological Association, Quebec City, QC, Canada (2013)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2013)
  • Advertising and Consumer Psychology Conference, Singapore (2012)
  • Annual Convention of Canadian Psychological Association, Halifax, NS, Canada (2012)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2011)
  • Annual Convention of Canadian Psychological Association, Winnipeg, MB, Canada (2010)

Pwyllgorau ac adolygu

Editorial Board Membership

  • International Journal of Social Psychology (2021 - Present)

Ad-Hoc Peer Reviewing

  • Grant
    • United States-Israel Binational Science Foundation

  • Journals
    • Attention, Perception, and Psychophysics; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Experimental Psychology; Cultural Diversity and Ethnic Minority Psychology; Current Psychology; Frontiers in Psychology; International Journal of Intercultural Relations; International Journal of Social Psychology; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personality and Individual Differences; Visual Cognition

  • Conferences
    • American Marketing Association Summer Marketing Educators’ Conference; American Psychological Association Conference; Asian Conference on Psychology and the Behavioral Sciences; Association for Consumer Research Conference; National Multicultural Conference and Summit; Society for Consumer Psychology Conference; Society for Personality and Social Psychology Conference











Current teaching (2021/22)

  • Services Marketing (MSc) (Module Leader) 
  • Marketing (BSc) (Module Co-Leader)
  • Buyer Behaviour (BSc) (Module Co-Leader) 

Past teaching

  • Marketing Project (MSc) (Module Leader)
  • Marketing (BSc) (Module Co-Leader)
  • Services Marketing (MSc) (Lecturer)
  • International Business (MBA) (Lecturer)
  • MBA dissertation supervision
  • MSc project supervision

Research interests

  • Consumer attitudes
  • Consumer choice and decision making
  • Cultural psychology


I am interested in supervising PhD students in cross-cultural consumer behaviour.

Past projects