Ewch i’r prif gynnwys
Dr César Jiménez-Martínez

Dr César Jiménez-Martínez

Lecturer Global Media and Communications

Ysgol Newyddiaduraeth, y Cyfryngau a Diwylliant

+44 29225 10214
Room 2.42, Sgwâr Canolog, Caerdydd, CF10 1FS


I am Lecturer in Global Media and Communications at Cardiff University School of Journalism, Media and Culture. My research interests include Media and Nationalism, Visibility, Public Diplomacy, Nation Branding, Media Representation, Social Movements, and Media and Globalisation. I am interested in how particular representations of the nation are created and communicated through the complex contemporary media space, for both domestic and foreign audiences, in order to advance political, economic and cultural goals. My focus is on the different tensions and struggles that arise during this process, especially in the context of Latin American societies.

My research has been published in the International Journal of Communication, The International Journal Press/Politics, Geopolitics, Place Branding and Public Diplomacy, Revista Trama Interdisciplinar (Brazil), Liinc em Revista (Brazil), and Revista Internacional de Comunicación y Desarrollo (Spain). I am also author or co-author of book chapters and reports in my areas of interest. I was assistant editor for the reader Globalization and the Media (Routledge, 2019, with Professor Terhi Rantanen) and I recently authored the monograph Media and the Image of the Nation during Brazil's 2013 Protests (Palgrave MacMillan, 2020).  

Before joining Cardiff University, I was a postdoctoral researcher at Loughborough University (working with Professor Sabina Mihelj) and a lecturer at Brunel Univesity. 

I hold a PhD in Media and Communications from the London School of Economics and Political Science (LSE), a double MSc/MA in Global Communications from the LSE and the University of Southern California, and a BA in Journalism from the Pontificia Universidad Católica de Chile.

Before becoming an academic, I worked almost a decade as a journalist for newspapers and television stations in Latin America. I also worked three years for Ogilvy Public Relations on different projects related with Nation Branding for several public and private organisations.

I have contributed with interviews or op-ed pieces to the media, including Al Jazeera, France 24, Radio Duna (Chile) and The Conversation.

My languages are English (fluent), Spanish (native), Portuguese (intermediate) and German (basic). 


Education and qualifications:

  • 2017: PhD in Media and Communications, London School of Economics and Political Science
  • 2012: MSc/MA Global Media and Communications, London School of Economics and Political Science and University of Southern California
  • 2003: BA in Journalism Pontificia Universidad Católica de Chille

Academic career:

  • 2019: Lecturer in Global Media and Communication, Cardiff University, School of Journalism, Media and Culture
  • 2018: ESRC Postdoctoral Researcher, School of Social Sciences, Loughborough University
  • 2017: Lecturer in Promotional Cultures, Brunel University

Non-academic professional experience:

  • 2007-2010 Nation Branding projects for Ogilvy Public Relations
  • 2003-2008: Researcher and producer for television series and documentaries for Nueva Imagen Productions, Chile
  • 2000-2002: Reporter for El Mercurio Newspaper, Chile


  • ICA
  • SLAS