Ewch i’r prif gynnwys
Dr Wendy Hardyman

Dr Wendy Hardyman

Research Fellow, Y Lab

Ysgol y Gwyddorau Cymdeithasol

+44 (0)29 2087 9873
sbarc|spark, Heol Maendy, Cathays, Caerdydd, CF24 4HQ


@ylabwales we support and promote experimentation and innovation in public services in Wales.

I am a Research Fellow in Y Lab, the Public Services Innovation Lab for Wales. As part of this role I am involved in the evaluation of the Infuse programme. Before joining Y Lab and completing my doctoral research, I worked in a number of inter-disciplinary contexts in both the academic and charitable sector, across a range of health and social care related projects. I have previously held research posts at Cardiff University (CUREMeDE, School of Social Sciences), the Social Care Institute for Excellence and the University of Birmingham (Health Economics Facility, Health Services Management Centre).



  • 2017 PhD in Business Studies, Cardiff Business School, Cardiff University.
  • 1997       MA in Health Service Studies, Nuffield Institute for Health, University of Leeds.
  • 1994       BSc (Hons) in Health Studies with Psychology, University of Central Lancashire.

Academic positions

  • February 2018-present: Research Fellow, Y Lab, School of Social Sciences, Cardiff University.
  • September 2010-September 2012: Research Associate, CUREMeDE, School of Social Sciences, Cardiff University.
  • January 2008-August 2010: Freelance Researcher, Undertook quality appraisal/assurance of range of work for the Social Care Institute for Excellence (SCIE).
  • October 2002-November 2007: Research Analyst, Social Care Institute for Excellence, London.
  • June 1998-September 2002: Research Fellow, Health Economics Facility, Health Services Management Centre, University of Birmingham.
  • September 1994-May 1998: Lecturer, Dept. of Health Studies, University of Central Lancashire.

Ymrwymiadau siarad cyhoeddus

Invited Speaker- International seminar 2019

  • Hardyman, W. The dark side of public services:The destruction of value in specialist cancer care. Paper presented at Perspectives on Value Creation in the Public Sector, CTF Service Research Centre, Karlstad University, September 2019.

Conference Papers 2018-2019

  • Jones, C., Kuran, E., Grimshaw, P., *Hardyman, W., Lewis, J., Callaghan, R., Waring, J. and Maltby.J.

    Public sector innovation:Towards a single definition, perceptions from the front line. Paper presented (*presenting author) at the 4th PUBSIC Conference (Innovation in Public Services and Public Policy) Milan, January 2019.

  • Hardyman, W., Kitchener, M. and Daunt,K. L. The Meaning of Value in Specialist Cancer Services. Paper presented at the XXII IRSPM Annual Conference Edinburgh, April 2018.

Selected Conference  Presentations (other 1999-2012)

  • August 2012- Association for the study of Medical Education in Europe, Lyon: Just in time? Mobile learning as a support for trainees in the workplace.
  • July 2012- ASME Annual Scientific Meeting, Brighton: A tale of two cohorts
  • May 2012- Health Education Academy Health Sciences Conference, Nottingham: ‘Just in time’: m-learning as a support for trainee doctors in the workplace in the Wales Deanery (the iDoc project)
  • July 2011- ASME Annual Scientific Meeting, Edinburgh: Information seeking practice in the workplace
  • June 2011- E Learning in Health (HEA HSAP), Birmingham: The iDoc project: Using smartphone technology with doctors across Wales
  • November 2003-NC2 Nordic Campbell Centre, Copenhagen: Systematic reviews in social work and social care: an inclusive approach
  • July 2003-UK Joint Social Work Education Conference, Warwick: The Social Care Institute for Excellence: programme of support for social work education
  • July 2001-International Health Economics Association (iHEA),York: Proxy completion of EQ-5D in patients with dementia: an investigation of inter-rater agreement.
  • July 2000-Royal College of Psychiatrists Annual Meeting, Edinburgh.AD2000 The Efficacy and Safety of Donepezil in a Clinically Representative Population
  • October 2000-British Geriatrics Society Autumn Meeting, London: AD2000 The Efficacy and Safety of Donepezil in a Clinically Representative Population
  • November 1999-EuroQol Working Group Scientific Meeting, Barcelona (Sitges). EQ-5D as a measure of health related quality of life in patients with cognitive impairment: an investigation of construct validity and inter-rater reliability
  • November 1999- International Society of Quality of Life (ISOQOL), Barcelona. EQ-5D as a measure of health related quality of life in patients with cognitive impairment: an investigation of inter-rater reliability
  • June 1999-International Health Economics Association (iHEA), Rotterdam. Utility Measurement in patients with Cognitive Impairment: An investigation of construct validity











I am particularly interested in research which explores: value (co-) creation and destruction in public services; public service innovation; patient engagement in health care, and application of services marketing theories and concepts to a public service context.

My doctoral work explored the application of an analytical framework in services marketing literature and research, known as service-dominant logic, to a U.K. specialist health care context. This research explored how ‘value’, when framed as value that is perceived and determined on the basis of use (value-in-use), was conceptualised by service users and service providers in a specialist cancer service context. In my work at Y Lab, I have extended my doctoral research to apply a value co-creation lens to the interpretation of empirical data regarding participant experiences in a public service innovation programme.

Previous research projects have included: a process evaluation of a Welsh Government funded, public service innovation programme; an evaluation of mobile technology supporting trainee doctors' workplace learning and patient care, and an economic evaluation of an anti-dementia drug alongside a large randomised controlled trial.


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