Ewch i’r prif gynnwys
 Simon Brightman

Simon Brightman

Myfyriwr ymchwil, Ysgol Busnes Caerdydd

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.


20 years of industry experience as an analytics professional have taught me that while underlying enabling analytical technologies have grown exponentially complex and capable, as business leaders we have not kept pace with respect to our decision making abilities. 

In 2022, what should be smarter, more accurate data driven decisions using analytical systems, AI & ML, and leading to measurably beneficial outcomes in organizations, far too often fall back on razor-thin business cases fueled by superficial analysis, a host of assumptions and a great deal of organizational impatience.

These observations form the basis of my research into organizational decision making which started at Cambridge University (examining strategic decision making by international organizations) and continues now at Cardiff University (researching adoption and use of AI/ML in Financial Services), hand in hand with a 20+ year career as a Technology Entrepreneur and a Product-Analytics Consultant and Executive in large and small public and private companies globally. 

A sincere belief in the human mind and its capacity to learn, to improve and to make better decisions coupled with the right technology drives this research. If this is of interest to you, please reach out and let's have a chat.


BSc (software), MBA (Technology Management), MSt (Strategic Decision Making), PhD (AI/ML, In progress). 

Global Advisor, Advanced Analytics - Financial Services, Healthcare

Global Data Insights CorpThought Leadership, Investment, Advisory for Global xTech Disruption

Doctoral Candidate, Cardiff University School of Business, Guest Lecturer, Cambridge Business School


Diddordebau ymchwil

  • Technology Adoption & Use - In general and specifically within Financial Services

  • AI/ML Adoption Readiness within Financial Services

  • Quantification of Technology Impact on Organizational Performance - within Financial Services

  • Prioritization of investments and go to market sales activities

Traethawd ymchwil

Factors influencing the adoption, application and impact of advanced analytics (AI, ML) within financial services firms and their client bases.

My research focuses on the development of a diagnostic model that accurately assesses the readiness of an organization to successfully adopt and benefit from advanced analytics such as AI/ML. This will be useful for data, analytics, software and hardware vendors prioritizing markets and clients, as well as for organizations looking to adopt AI/ML internally for performance improvements.

I will aim to go beyond current state of the art research in this domain, which largely relies on qualitative analysis of executive interviews, though without research that is validated by a longitudinal study of organizational activity and performance over time. 


Arman Eshraghi

Yr Athro Arman Eshraghi

Professor of Finance and Investment, Deputy Head of Section for Research, Impact and Innovation

Luigi De Luca

Yr Athro Luigi De Luca

Professor of Marketing and Innovation