Ewch i’r prif gynnwys
 Zizheng Yu

Zizheng Yu

Myfyriwr ymchwil,

Sgwâr Canolog, Caerdydd, CF10 1FS

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.


Dr Zizheng Yu (CV) currently is a Teaching Assistant at JOMEC. He was a PhD student at JOMEC, and he has passed his viva in 2021 November. Zizheng has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR, ECREA and MeCCSA. His previous works can be found mainly in Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, Media International Australia, and JOMEC Journal. 

One of his latest research “The emergence of algorithmic solidarity: unveiling mutual aid practices and resistance among Chinese delivery workers” has sparked heated debate both inside and outside the academic circle. 


Diddordebau ymchwil

My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.


(MC3551) Doing Media Research: Approaches and Methods (seminar, 2022-2023); (MC1110) History of Mass Communication and Culture (seminar, 2021/2022); (MC1119) Advertising and the Consumer Society (seminar, 2020/2021, 2021/2022); (MC3634) Understanding Digital Society through Black Mirror (seminar, 2021/2022); (MC1578) Understanding Journalism Studies (seminar, 2020/2021, 2022-2023).

Traethawd ymchwil

Consumer Video Activism in China: An Empirical Investigation into its Origins, Dynamics, and Impacts



Yr Athro Stuart Allan

Pennaeth yr Ysgol