Ewch i’r prif gynnwys
 Zizheng Yu

Zizheng Yu

Myfyriwr ymchwil,

Sgwâr Canolog, Caerdydd, CF10 1FS

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.


Zizheng Yu has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Now, Zizheng Yu is a PhD Candidate at Cardiff University, JOMEC. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR through the institutional membership of Cardiff University.

Zizheng Yu‘s latest CV: https://cardiff.academia.edu/OscarYu/CurriculumVitae


Diddordebau ymchwil

My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.

Traethawd ymchwil

An Empirical Research on Consumer Video Activism and the Emergence of the Consumer Sphere in China



Yr Athro Stuart Allan

Pennaeth yr Ysgol