Mae'r cynnwys hwn ar gael yn Saesneg yn unig.
Trosolwg
Dr Zizheng Yu (CV) currently is a Teaching Assistant at JOMEC. He was a PhD student at JOMEC, and he has passed his viva in 2021 November. Zizheng has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR, ECREA and MeCCSA. His previous works can be found mainly in Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, Media International Australia, and JOMEC Journal.
One of his latest research “The emergence of algorithmic solidarity: unveiling mutual aid practices and resistance among Chinese delivery workers” has sparked heated debate both inside and outside the academic circle.
Ymchil
Diddordebau ymchwil
My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.
Dysgu
Traethawd ymchwil
Consumer Video Activism in China: An Empirical Investigation into its Origins, Dynamics, and Impacts
Goruchwyliaeth
Dr Emiliano Treré
Lecturer
