Skip to content

Director of Creative Economy

Sara Pepper

Sara Pepper

Sara is passionate about learning and has a particular interest in leadership development in the cultural and creative sectors.

Sara took up the newly created role of Director of Creative Economy in July 2014. The purpose of her role is to provide leadership and strategic direction for the creative economy project and team at Cardiff University. It is her ambition to inspire, encourage and support working relationships across the city through networking, partnership engagement and knowledge exchange which will in turn enable the project to achieve its aims.

Sara is currently a member of the British Council UK Hubs Steering Group, the BBC National Orchestra and Chorus of Wales Advisory Group, the Dahl 100 Wales Steering Group and the Cardiff Book Festival Advisory Group.

She has experience in both the creative and higher education sectors working locally, nationally and internationally. She has held a wide variety of posts from producer to project manager for organisations such as the Southbank Centre, the BBC, the Wales Millennium Centre, Hull University School of Arts and New Media and the Sydney Olympic Games 2000.

In 2006 she achieved a Masters Degree in Theatre and Contemporary Practice from Hull University. In 2008 she was the recipient of the first Cultural Leadership Programme Peach Placement in Wales.