Skip to main content is a collaboration to accelerate growth in the Cardiff Capital Region's media sector.

Led by Cardiff University, this strategic investment programme brings together 24 media production, broadcast, technology, university and local leadership partners for the first time to supercharge media innovation.

Building on successful foundations, will drive inclusive, sustainable economic growth and an additional £236 million in GVA by 2026. Across five years, the programme aims to create hundreds of jobs and more innovative firms in the region.

The programme’s activities are designed to respond to emerging technologies, increase small businesses' capacity for innovation and address skills needs for the future. will develop:

  • solutions to challenges and opportunities for the Welsh media sector in areas including: sustainability; bilingual production; diversity and inclusion; tourism and technology.
  • new infrastructure including a world-class virtual studio.
  • an innovation/R&D pipeline that enables the best ideas to become new products, services and experiences ready for market.

The £50 million programme will make the Cardiff Capital Region a global hub for media innovation and production.

For more information, please contact