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Creative Economy

Enabling innovation

As part of our ambitious plans to support innovation in the arts and humanities, we want to develop a creative hub in Cardiff.

The Creative Cardiff Hub will provide students, graduates and academic researchers with the opportunity to work in innovative ways with creative freelancers, businesses and organisations.

The Creative Economy team's innovative work builds on the REACT knowledge exchange project.

What happens when you pair a leading expert on the works of Robert Louis Stevenson with a dynamic live-gaming team? Or a researcher interested in participatory media with a company specialising in immersive engagement?

These unlikely pairings, initiated by the REACT project, have allowed our academics to work with creative industries in new and often unexpected ways, pushing the boundaries of arts and humanities research.

REACT in Wales is just one example of a number of recent, similar initiatives exploring the creative and digital economies in Cardiff and beyond. The Creative Exchange Wales Network (CEWN) and Nesta have both developed work in this field, showing a clear commitment in Wales to developing innovative knowledge exchange in the creative economy.

We've made this video to explain the influence of REACT on the creative economy team's work and the development of Creative Cardiff.

In our work we are committed to developing this kind of knowledge exchange between students, staff and the city's creative economy. Building on the legacy of REACT we're forming new relationships and continuing to develop knowledge exchange between Cardiff University and Cardiff's creative economy.