Violence Research: Have a Word

Project summary

The Violence Research Group's randomised trials of brief advice about alcohol consumption have identified when and where this advice is effective. However, the language associated with brief advice, such as "motivational interviewing" and "psychological interventions" is not understood by practitioners and policy makers. Therefore, the Violence Research Group worked with practitioners and marketing experts to develop what became the Have a Word brand: "Brief Advice Works, Have a Word!"

This brand is used to market effective brief advice and to motivate practitioners to undertake the necessary training to deliver brief advice to patients, offenders, students and others in order to prompt behaviour change concerning alcohol. This approach has significant potential for affecting changes in other health behaviours, for example, in relation to exercise and diet.

Project aims

The aims of the Have a Word project are to:

  • transfer knowledge of effective brief advice on alcohol derived from trials conducted by the Violence Research Group
  • embed alcohol misuse screening and brief advice into the NHS and the armed services through this motivational and social marketing approach.

Funding

This project is funded by Welsh Government, Innovation UK and Public Health England. Implementation across Wales is funded by Public Health Wales. Implementation in the UK armed services is funded by the Ministry of Defence.

Investigators

Principal investigator

Jon Shepherd.jpg

Professor Jonathan Shepherd

Professor of Oral and Maxillofacial Surgery

Email:
shepherdjp@cardiff.ac.uk
Telephone:
+44 (0)29 2074 4215

Co-Investigator

Simon Moore

Professor Simon C Moore

Professor in Public Health Research

Email:
mooresc2@cardiff.ac.uk
Telephone:
+44 (0)29 2074 4246

Implementation team

  • Professor Jonathan Shepherd, Cardiff University
  • Dr Sarah Jones, Cardiff University
  • Major Peter Field, Defence Dentistry, MOD
  • Craig Jones, Public Health Wales
  • Don Lavoie, Public Health England.

Outputs

To date, the outputs of the project consist of:

Outcomes

So far, the outcomes of the project include:

  • 16,000 health and other professionals trained to deliver across Wales
  • a contract with Public Health England to deliver "train the trainers" courses across England
  • implementation in three health regions in England followed by national implementation strategy
  • adoption by the Ministry of Defence
  • implementation in UK army dental services capitalising on mandatory dental checks
  • use of Have a Word to support the new NHS England CQUIN “Preventing ill health from alcohol use".

Further information

For more information on this project see the project summary leaflet or contact:

Jon Shepherd.jpg

Professor Jonathan Shepherd

Professor of Oral and Maxillofacial Surgery

Email:
shepherdjp@cardiff.ac.uk
Telephone:
+44 (0)29 2074 4215