Strategic Marketing (MSc)
This accredited degree programme offers knowledge and expertise for developing a professional marketing career in the UK or overseas in industry, commerce or the public sector.
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.
You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.
Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.
The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.
It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.
- You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.
- You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).
- You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).
- A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.
|Next intake||September 2017|
|Accreditations||Chartered Institute of Marketing (CIM)|
Cardiff Business School is accredited by AACSB international - The Association to Advance Collegiate Schools of Business.
|Admission Tutor contact(s)|
Applicants must have the equivalent of an Upper Second class degree in marketing/business/management from an approved University, with at least two modules related to marketing (e.g. principles of marketing, advertising, consumer behaviour). Candidates are expected to have a basic knowledge of mathematics.
Non-graduates with approved professional qualifications or work experience may also be considered under certain circumstances.
Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each category (or an equivalent English language qualification).
The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.
- Stage 1 consists of eight modules (120 credits in total).
- Stage 2 consists of a Marketing Project of 60 credits.
This course is taught from September to June and you will take a range of core modules.
Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.
The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.
|Module title||Module code||Credits|
|Strategic Marketing Management||BST141||15 credits|
|BEHAVIOURAL ASPECTS OF MARKETING||BST143||15 credits|
|Research in Strategic Marketing||BST146||15 credits|
|Integrated Marketing Communications||BST150||15 credits|
|Digital Media Marketing||BST241||15 credits|
|Measuring Marketing Effectiveness||BST242||15 credits|
|Marketing and Society||BST247||15 credits|
|International Marketing||BST248||15 credits|
How will I be taught?
Our teaching is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up to date real life examples and scenarios and critical business thinking.
Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and to make good use of the facilities provided.
Methods of teaching
Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).
In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic.
How will I be supported?
You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.
Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.
For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.
We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.
You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.
When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.
How will I be assessed?
Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.
What skills will I practise and develop?
As a result of engaging fully with this course, you will acquire and develop a range of valuable skills, both those which are discipline specific and more generic ‘employability skills’. These will allow you to:
- Grasp complex issues with confidence.
- Ask the right questions of complex texts.
- Have an imaginative appreciation of different views and options and analyse these critically.
- Identify and apply relevant data.
- Develop practical research skills.
- Propose imaginative solutions of your own that are rooted in evidence.
- Communicate clearly, concisely and persuasively in writing and speech.
- Sourcing, interpreting and presenting relevant numerical information – to support the composition of projects reports and business cases.
- Work to deadlines and priorities, managing a range of tasks at the same time.
- Work as part of a team, developing a collaborative approach to problem-solving.
- Use IT programmes and standard software packages, where appropriate.
- Take responsibility for your own learning programme and professional development.
This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.
Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.