Media Management (MBA)
This course is designed to provide you with a solid background in business management theory and practice, and an opportunity to gain specialised media knowledge and skills to excel and adapt in the field of media management.
The programme brings together our 25 years of experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.
You will study core modules exploring key elements of business management, supplemented by a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.
The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.
You will gain sufficient knowledge of business, management and the media to help you secure management positions in media organisations.
This programme provides personal, academic and professional development experience relevant to those seeking a career in media management.
- You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.
- You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014) and at the School of Journalism, Media and Cultural Studies, ranked 2nd in the UK for research excellence.
- You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide) and in a School ranked 1st in the Guardian’s University Guide for Journalism and Public Relations.
- You will gain a degree which delivers a solid background in business management theory and practice along with specialised media knowledge and skills.
|Next intake||September 2017|
|Admission Tutor contact(s)|
Suitable for graduates in a wide range of disciplines, including arts, journalism/media and science subjects as well as the usual business-oriented degrees.
The course is aimed at recently qualified graduates who have achieved a minimum of an upper second class Honours degree.
If English is not your first language you will be required to pass the IELTS exam, obtaining a minimum of 7.0 as an overall score.
There are three stages to the MBA Media Management: Foundation, Application and Specialisation.
You will take six modules in each of the Foundation and Application stages; each module is compulsory and carries 10 credits. Subject to satisfactory completion of these stages, you will progress to the Specialisation phase during which you will take a further three 10-credit elective modules and a 30-credit major project.
You will study core modules exploring elements of business management, supplemented with a range of options enabling you to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.
In addition to the core MBA modules, you are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.
|Module title||Module code||Credits|
|Study Skills (MBA) (Incorporating Business Statistics)||BST510||10 credits|
|Financial Analysis and Control||BST511||10 credits|
|Organisational Behaviour||BST512||10 credits|
|Financial Management||BST520||10 credits|
|Human Resource Management||BST521||10 credits|
|Strategic Management||BST522||10 credits|
|Marketing Management||BST523||10 credits|
|Digital Media Management||BST547||10 credits|
|Reporters and the Reported 2||MCT524||20 credits|
|Global Communications Management 2||MCT525||10 credits|
|Compliance, Regulation and the Law||MCT526||10 credits|
|A Creative Introduction to Managing Digital and Social Media||MCT529||10 credits|
|Media Management Project||MCT527||30 credits|
|Module title||Module code||Credits|
|Reporting the Middle East||MCT485||10 credits|
|Insurgency into the 21st Century||MCT488||10 credits|
|Global Crisis Reporting||MCT494||10 credits|
|In The Editor's Chair||MCT497||10 credits|
|Reporting Health and Science||MCT498||10 credits|
|International Relations for Journalists||MCT502||10 credits|
|Managing Print Media in a Digital World||MCT528||10 credits|
|Electoral Behaviour, Public Opinion and the Media||MCT535||10 credits|
|Communication Governance||MCT538||10 credits|
|Media, Activism and Participation||MCT539||10 credits|
How will I be taught?
Teaching in both Cardiff Business School and the School of Journalism, Media and Cultural Studies is heavily informed by research and combines academic rigour with practical relevance. Our internationally leading faculty consists of academics who are at the forefront of knowledge within their field. They bring the lessons learnt from their most recent research into the classroom, giving you access to up to date real life examples and scenarios and critical business thinking.
Your teaching and learning resources will be provided and we will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and to make good use of the facilities provided.
Methods of teaching
Most modules involve a mixture of lectures and small group teaching (called syndicates, seminars, workshops or tutorials).
In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic.
How will I be supported?
You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.
Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.
For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.
There will also be a dedicated administrative contact in the School of Journalism, Media and Cultural Studies.
We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.
You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.
When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.
How will I be assessed?
Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.
What skills will I practise and develop?
As a result of engaging fully with this course, you will acquire and develop a range of valuable skills, both those which are discipline specific and more generic ‘employability skills’. These will allow you to:
- Grasp complex issues with confidence
- Ask the right questions of complex texts
- Have an imaginative appreciation of different views and options and analyse these critically
- Identify and apply relevant data
- Develop practical research skills
- Propose imaginative solutions of your own that are rooted in evidence
- Communicate clearly, concisely and persuasively in writing and speech
- Sourcing, interpreting and presenting relevant numerical information – to support the composition of projects reports and business cases
- Work to deadlines and priorities, managing a range of tasks at the same time
- Work as part of a team, developing a collaborative approach to problem-solving
- Use IT programmes and standard software packages, where appropriate
- Take responsibility for your own learning programme and professional development.
We recognise that the majority of our students undertake postgraduate qualifications to improve their prospects in the job market. The MBA is widely regarded as the necessary business qualification to develop the skills that modern business managers need. The vast majority of our graduates go on to employment or further study after leaving us and many of our graduates hold key positions in major corporations across the globe, including management positions in the media or other creative industries.
Major firms regularly visit the School to recruit students. Whilst studying with us you will be able to attend recruitment fairs and presentations, see our team of specialist careers advisors and gain help with CV writing, interview skills and aptitude tests, to name a few.