No-one could accuse Erving
Goffman of being a drama queen. Yet the dramaturgical sociologist
captures something quite significant about everyday life. We manage
the impression we give to a high degree, and often quite consciously.
Every individual is their own spin doctor, a little Peter Mandelson
presenting themselves in the best light. This might not be news
to most people, only to academic sociologists. Which explains why
they are so badly dressed.