National Centre for Research Methods



'Multi-modal qualitative research'
Cardiff University, 1 - 2 May 2008


Encouraged by the proliferation of multimedia technologies, qualitative researchers may now produce very diverse kinds of data in their fieldwork: field notes, sound recordings (of interviews, conversations or naturally occurring events), photographs (created by participants and/or researchers themselves), video images, drawings, e-mail correspondence, etc. It is important to be critically aware of the opportunities and limitations that these various modes of data create for knowledge generation. How they can we make informed choice between various modes and media? How can various modes be meaningfully combined in research practice? What are the implications of broadening out our tools and technologies?

This two-day workshop will encompass the collection and analysis of multiple modes of qualitative research data. Primarily based on the combined use of textual, visual and audio data this workshop will give participants practical insights into the affordances and limitations of different modes of qualitative data. Participants will have the opportunity to experiment with collecting and analysing different kinds of qualitative data and to consider how they might be combined, both practically and theoretically.

Target Audience

This workshop will be of interest to researchers from a range of social science disciplines, who wish to use diverse recording media in qualitative fieldwork settings.

Delegates must have experience of Qualitative Research and Qualitative Methodologies to participant in this workshop as some prior knowledge will be assumed. We will be selecting workshop participants based on information provided on the booking form.

The workshop will focus on the interpretation of meaning in the data, through the comparison and combination of different modes of data and different media. It will not provide an introduction to the use of multimedia technologies in themselves.


To obtain a draft programme for the workshop click here.

Venue Details

Room -1.61 and IT Suite, Glamorgan Building, Cardiff University, King Edward VII Avenue, Cardiff. Click here for directions to the University

Details of accommodation in and around Cardiff can be found here.

Please note: We advise you not to book accommodation or travel until your place has been confirmed.

Booking details

This event is now fully booked. A waiting list is in operation.

We are now taking bookings for this workshop. We have a limit of 16 places for this workshop therefore we are using information provided on the booking form to ensure we have an interesting mix of participants. To download a booking form click here.

Cancellation and Refunds: A full refund will be given for cancellations in excess of 48 hours notice of an event. Please note that we cannot offer any refunds for places cancelled within 48 hours of the event.


This event is open to all researchers, including postgraduate students and non-academic researchers. The fee is £40 for the two days for UK registered Post Graduate students, £80 for staff at a UK academic institution, ESRC funded researcher or registered charity organisation. For all other delegates the fee is £350 for the two days. Fees include course materials, lunch and refreshments. Unfortunately, we are not able to assist with travel, accommodation or other related costs.


ESRC National Centre for Research Methods
ESRC - Economic & Social Research Council