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Research Profile

Dr Jo Holliday 


Career Profile

Dr Jo Holliday is a Research Fellow in DECIPHer. She was employed by Cardiff University in 2001 to work as a Research Associate on ASSIST, an MRC-funded randomised controlled trial of the effectiveness of a schools-based, peer-led, smoking intervention. She was based in the Cardiff Institute of Society and Health (CISHE) for 9 years, where she has been involved in a number of studies concerned with child and adolescent health. These include an evaluation of the impact of the smoking legislation in Wales on childhood exposure to secondhand smoke, an evaluation of the Cooking Bus in Wales, an assessment of the implementation of the ASSIST Programme in Wales and two studies which have examined the role of friends and social networks in the adoption, maintenance and cessation of smoking.  Most recently, Jo has been involved in a secondary data analysis study which brought together the CHETS datasets from Wales, Scotland, and Northern Ireland, and until November 2011 was the Trial Manager for Project SFP Cymru, the randomised controlled trial which aims to ascertain the impact of the SFP10-14UK on preventing alcohol and drug misuse, and smoking behaviour in adolescents.

Career Overview

  • Research Fellow in the Centre for the Development and Evaluation of Complex Interventions for Public Health ImpRovement (DECIPHer).
  • Research Fellow in Cardiff Institute of Society and Health (CISHE).
  • Research Associate in Cardiff Institute of Society, Health and Ethics (CISHE).
  • Research Associate in Department of Social Medicine, University of Bristol (secondment)
  • Research Associate in School of Social Sciences, Cardiff University

Current Research

  • Preventing Substance Misuse: Randomised Controlled Trial of the Strengthening Families 10-14 Programme (Project SFP Cymru), a 54 month project funded by the National Prevention Research Initiative;
  • A Social Network Analysis of Peers and Smoking in adolescence (SNAPS), a 30 month project funded by MRC;
  • Changes in Child Exposure to Environmental Tobacco Smoke data pooling study

Past Research

  • Research into the impact of smoke-free legislation in Wales, a 31 month project commissioned by the Welsh Assembly Government;
  • Evaluation of the Cooking Bus in Wales, a 15 month project commissioned by the Welsh Assembly Government;
  • Research into the Wales-Wide Implementation of the Assist Programme, a 15 month project commissioned by the Welsh Assembly Government
  • Advisor for 'Fresh Start' smoking prevention and cessation in schools and communities (A Local Area Agreement working in partnership with Leicestershire County and Rutland Primary Care Trust and Leicestershire County Council), a 30 month project;
  • Smoking uptake in adolescence: a longitudinal investigation of peer influence and peer selection (PIPS)
  • Evaluation of EU-funded adolescent smoking cessation – pilot project
  • A Stop Smoking in Schools Trial (ASSIST) - a randomised controlled trial of the effectiveness of a schools-based, peer-led, smoking intervention which involved 57 secondary schools across South Wales and the Bristol area of England.

Awards and Prizes

Grants Held

  • Segrott, J., Moore, L., Holliday, J. Preventing substance misue: Randomised controlled trial of the strengthening families 10-14 programme. 2011-2014. £29,984. Cardiff Alcohol and Drugs Team.
  • Moore, L., Segrott, J., Holliday, J. Strengthening Families Programme. 2011-2012. £170,000. Welsh Government.
  • Moore, L., Foxcroft, D., Holliday, J., Hood, K., Murphy, S., Philips, C., Roberts, Z., Scourfield, J., Segrott, J., Preventing Substance Misuse: Randomised Controlled Trial of the Strengthening Families 10-14 UK Programme (SFP10-14UK). 2009-2014. £2,203,266. NPRI.
  • Moore, L., Segrott, J., Murphy, S., Holliday, J., Philips, C., Parry, O. and Roberts, J. Tender for evaluation of the Cooking Bus in Wales. 2008-2009. £78,125. National Assembly for Wales.
  • Holliday, J. Monitoring the rollout of the ASSIST Programme in Tower Hamlets. 2007-2008. £3,000. Tower Hamlets Council.
  • Holliday, J., and Moore, L. Research into the Wales-wide implementation of the ASSIST Programme. 2007-2008. £4,965. Welsh Assembly Government Public Health Improvement Division.
  • Moore L, Holliday J, Parry O, Murphy S. Research into the Impact of Smoke-Free Legislation in Wales. 2006-2009. £353,880. Welsh Assembly Government Public Health Improvement Division;
  • Moore, L., Holliday, J., Campbell, R., Murphy, S. and Snijders, T. Social network analysis of the dynamic relationship between adolescent smoking behaviour and peer influence. 2006-2009. £316,629. Medical Research Council Project grant;
  • Holliday J, Moore L. Consultancy for ‘Fresh Start’. 2006-2009. £4,500. Leicestershire County and Rutland PCT;
  • Moore, L., Holliday, J., Campbell, R. and Murphy, S. Smoking uptake in adolescence: a longitudinal investigation of peer influence and peer selection. 2005-2006 £49,268. Cancer Research UK Project Grant;
  • Moore, L., Francis, S., Holliday, J. Geesink, I. and Burgess, S. Evaluation of EU funded adolescent smoking cessation - pilot project. 2005-2006. £39,825. Welsh Assembly Government Health Promotion Division Project grant;
  • Moore, L., Francis, S., Elliott, E. and Holliday, J. Evaluation of EU funded adolescent smoking cessation - pilot project. 2004-2005. £35,769. Welsh Assembly Government Health Promotion Division Project grant.

Presentations

Selected Conference Presentations:

  • Holliday, J., Segrott, J., Hood, K., Murphy, S., Phillips, C., Roberts, Z., Scourfield, J., Foxcroft, D., Daniels, P., Rothwell, H. and Moore, L. Pragmatic trials of non-NHS interventions: Experiences from a Randomized Controlled Trial of the Strengthening Families 10-14 UK Programme (SFP10-14 UK). MRC Trials Methodology hub conference, Bristol, 2011
  • Holliday, J., Segrott, J., Hood, K., Murphy, S., Phillips, C., Roberts, Z., Scourfield, J., Foxcroft, D., Daniels, P., Rothwell, H. and Moore, L. Pragmatic trials of non-NHS interventions: Experiences from a Randomized Controlled Trial of the Strengthening Families 10-14 UK Programme (SFP10-14 UK). Randomised Controlled Trials in the Social Sciences, York, 2011
  • Holliday, J., Segrott, J., Hood, K., Murphy, S., Phillips, C., Roberts, Z., Scourfield, J., Foxcroft, D., Daniels, P., Rothwell, H. and Moore, L. Preventing Substance Misuse: Randomized Controlled Trial of the Strengthening Families 10-14 UK Programme (SFP10-14). The UK Society for Behavioural Medicine Conference, Leeds, 2010.
  • Holliday, J. Sinclair, P., Steglich, C. and Moore, L. Is Social and Structural Prestige Associated with Current and Future Smoking? NetSci’08 International Workshop and Conference on Complex Networks and their Applications. Norwich Bioscience Institutes, Norwich, 2008
  • Holliday, J. Schools-based smoking prevention in adolescence: findings from a cluster randomised trial of an informal, peer-led intervention (The ASSIST trial) Invited presentation at Fresh Smoke Free North East, 2008
  • Holliday, J. and Moore, L. Changes in Child Exposure to Environmental Tobacco Smoke Wales (CHETS Wales) A call to action!: ASH Wales conference, Cardiff, 2008.
  • Holliday, J. Sinclair, P., Steglich, C. and Moore, L. A longitudinal investigation of peer influence, peer selection and adolescent smoking in UK schools. International Sunbelt Social Network Conference XXVIII, St. Pete Beach, 2008.
  • Holliday, J., Moore, L., Rothwell, H. and Murphy, S. Smoking uptake in adolescence: a longitudinal investigation of peer influence and peer selection. British Sociological Association Medical Sociology Group Conference. Liverpool, 2007.
  • Holliday, J. Using Social Networks to Diffuse Anti-smoking Messages and Norms: The Importance of Opinion Leaders’ Social Position. International Sunbelt Social Network Conference XXVII. Corfu, 2007.
  • Holliday, J. The ASSIST intervention: Successfully harnessing informal social networks to reduce adolescent smoking. The British Sociological Association’s Social Network Analysis Group Inaugural Meeting, Manchester, 2006.
  • Holliday, J., Moore, L., Campbell, R., Starkey, F., Audrey, S., Parry-Langdon, N. and Bloor, M. The ASSIST intervention: Successfully harnessing informal social networks to reduce adolescent smoking. International Sunbelt Social Network Conference XXV, Los Angeles, 2005.
  • Holliday, J., Moore, L., Campbell, R., Starkey, F., Sidaway, M., Audrey, S. and Bloor, M. Peer nomination as a method of selecting socially influential young people for peer-led health promotion: a social network perspective. British Sociological Association Medical Sociology Conference. York, 2004.
  • Holliday, J., Audrey, S., Parry-Langdon, N. and Campbell, R. Implementing process evaluation within a randomised controlled trial to evaluate a schools-based, peer-led smoking intervention. British Sociological Association Medical Sociology Conference. York, 2004.
  • Holliday, J. and Moore, L. on behalf of ASSIST. An intervention using peer supporters to spread anti-smoking messages through their social networks: rationale, implementation and impact in 30 schools. International Sunbelt Social Network Conference XXIV. Slovenia, 2004.
  • Holliday, J. and Moore, L. Peer nomination as a method of selecting socially influential students for peer-led interventions: a social network perspective. International Sunbelt Social Network Conference XXIV. Slovenia, 2004.