Ceri Booth - The Creative Booth
Whilst taking part in some marketing work experience, Ceri Booth, Business Management and Marketing graduate, learnt about opportunities for a career in copywriting. In her second year, Ceri decided had the confidence and ability to set up her own copywriting business, and by her third year, the business was underway.
Ceri began to research similar companies, as well as potential clients, and soon had a stroke of luck. “The first company I wrote to wanted to use my services and had loads of work for me”, Ceri explains. “It was a very lucky hit.”
Ceri started the business with her own savings, but also researched the possible funding available. Ceri not only came runner up in SPARK business competition, winning £500, but also received the Welsh Assembly’s KEF Scholarship. Having completed her research and secured funding, Ceri set to work establishing the business. “The day after my last exam I registered the company as limited and began to create the website”, she explains. “I definitely recommend getting a professional website as you’ll be a lot more respected when you come across as professional.”
When Ceri started to work with her first client, she didn’t yet have much to show for the business. “I started with no website or corporate stationary, but I told the truth from the beginning, that I was simply starting this business and I have the ability to help your company”, Ceri explains. “I offered a competitive price but not a cheap one, and even after they tried to knock me down I stuck to it. I’m so glad I did because you have to start somewhere.”
That August, Ceri started networking at as many events as possible. “Although I was nervous about what to expect, networking became really enjoyable and got me a lot of work as well”, she says. Ceri’s lack of contacts within the industry was an issue to begin with, but her advice to other entrepreneurs is “You need to believe in yourself and keep going until you reach your goals. Do whatever it takes to get there and if there are people who don’t have faith in you, ignore them and look for alternatives. People out there genuinely want to give you opportunities; you just have to find them.”
Ceri took advantage of the workshops made available within Student Enterprise, including the Business Start-Up Week in 2008, and is still in contact with one of the lecturers involved. “She is now an important mentor to me, so not only do you learn about skills yourself but it’s another great way to network”, she explains.
Ceri was crowned Welsh Female Entrepreneur of the year 2010 at the Women Who Mean Business; she was also a finalist in the Welsh Business Newcomer category.
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