School of Psychology

Research Summary

My primary area of research is the psychology of attitudes.  Within this area, I have a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the consequences of possessing strong versus weak attitudes, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) the influence of priming processes on social judgments.  I am also interested in applying general models of social cognition to areas such as prejudice, political psychology, and health behaviour.

Teaching Summary

At Level 2, I teach on the Social Psychology I module (PS2016), where my lectures cover the topics of helping behaviour, aggression, social psychology and health, and social psychology and politics.

At Level 3, I teach on the Attitudes and Attitude Change module (PS3403).  The aims of the module are (a) to develop students’ understanding of the concept of attitude and its importance in social psychology and (b) make students familiar with theories of attitude and, especially, the research that has been used to test these theories. 

Undergraduate project supervision is in the area of the psychology of attitudes.

Selected Publications (2008 onwards)

Maio, G. R., & Haddock, G. (2010). The psychology of attitudes and attitude change. London: Sage. [pdf]

Maio, G. R., Haddock, G., Watt, S. E., & Hewstone, M. (2009). Implicit measures and applied contexts. In R. E. Petty, R. H. Fazio, & P. Briñol (Eds.), Attitudes: Insights from the new wave of implicit measures (pp. 327-357).  New York: Psychology Press.

Watt, S. E., Maio, G. R., Haddock, G., & Johnson, B. T. (2009). Attitude functions in persuasion:  A motives approach to attitude change. In W. Crano & R. Prislin (Eds.), Attitudes and persuasion (pp. 189-213).  New York:  Psychology Press.

Gebauer, J. E., Broemer, P., Haddock, G., & von Hecker, U. (2008). Inclusion-exclusion of positive and negative past selves: Mood congruency as information. Journal of Personality and Social Psychology, 95, 470-487. [pdf]

Haddock, G., Maio, G. R., Arnold, K., & Huskinson, T. L. (2008). Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition. Personality and Social Psychology Bulletin, 34, 769-778. [pdf]

Hutchings, P., & Haddock, G. (2008). Look Black in anger: The role of implicit prejudice in the categorization and perceived emotional intensity of racially ambiguous faces. Journal of Experimental Social Psychology, 44, 1418-1420. [pdf]

Haddock, G., & Maio, G. R. (2008). Attitude structure and function. In M. Hewstone, W. Stroebe, & K. Jonas (Eds.), Introduction to social psychology (4^th Edition, pp. 112-133). London: Blackwell.