Professor Max Munday

Director of Welsh Economy Research Unit

+44 (0)29 2087 5089
T01, Aberconway Building

Has been a member of Cardiff Business School since 1990, and over this period has developed a wide range of research interests on Welsh economy, the economics of inward investment, tourism economics, regional economics and policy, and on corporate restructuring.

Research on inward investment, regional economics and policy, have led to successful research bids and a wide range of consultancy work for organisations in both the public and private sector.

Welsh Economy Research Unit (WERU)

Founder member of the Welsh Economy Research Unit, and Director. Played an important role in the initial promotion of the Unit, and a key part in evolution of its activities. The research activities of WERU have been part of each of the RAE submissions of the Cardiff Business School. With WERU members, has been involved in a number of successful bids for research monies from private and public organisations.

ESRC Centre Business Relationships Accountability Sustainability and Society

A member of this ESRC research centre which was established in October 2001. Key research interests within the centre include accountability in supply chains, and accounting for sustainability, particularly in terms of developing measures of sustainable economic welfare. This ties to Welsh Economy Research Unit activities in terms of assessing regional progress, and alternative measures of economic achievements.

Additional activities

Member of:

  • Regional Studies Association (Chair: Welsh section)
  • Regional Science Association International
  • Higher Education Academy
  • Western Regional Science Association (United States)

Consulting Activity

Wales Employment and Skills Board (WESB); economic analysis (2010) with Oldbell3 Limited.
Welsh Assembly Government; review of WAG funded support for social enterprise development, forthcoming 2010, with Oldbell 3 Limited

Wales Employment and Skills Board (WESB); economic analysis (2008-09) with Oldbell3 Limited.
Countryside Council for Wales, economic evaluation of the Phoenix O1 project, August 2007-Feb 2008).

DELLS, Welsh Assembly Government, research into skils needs of the hotel, leisure, tourism and travel sector in North Wales, (2007).

Welsh Rugby Union, analysis of economic effects of the Wales Millennium Stadium, 2007.
Special advisor to Welsh Affairs Committee of House of Commons, Enquiry into Globalisation and its effects on employment, 2006-07.

North West Wales Convergence Fund activities framework (2006-07), for county councils in NW Wales, with Oldbell3 Limited.

North West Wales Spatial Development Strategy (2006-07), with Oldbell3 Limited.

Gambit Corporate Finance (2006), analysis of impacts of Ffos Las equine facility on Carmarthenshire economy with Calvin Jones.

Denbigh County Council (2006), analysis surrounding economic growth staregy for county with Oldbell3 Limited.

WDA and partners (2004-05), analysis of the economic impact of the 2004 round of the World Rally Championship in Wales (with Econactiv Limited).

Future Skills Wales Partnership at ELWA (2004-05), evaluation of elements of the Future Skills Wales programme.

Regional (Wales) consultant for Cambridge Econometrics (1994-2010), contributing analysis of the Cardiff and Welsh economies to support the activities of this national forecasting group, and provision of specialist commentary on foreign direct investment trends.

Welsh Water (1993-94; 1997-98; 2002-03) - forecasts of water consumption in connection with OFWAT pricing reviews. Also analysis of spatial determinants of bill debt. Currently, providing long term forecasts of non-household water consumption in the Welsh Water area, and evidence of economic disparities within Wales.

Welsh Development Agency (1992; 1996-1997, 2000, 2001, 2002, 2003, 2006) - general economic analysis on regional income levels, and inward investment. Multi-sectoral qualitative analysis and project appraisal mechanisms.

PhD supervision research interests

  • Foreign direct investment
  • Regional policy
  • Tourism sector analysis

Academic Schools