![Luigi De Luca](https://profiles-cardiff.imgix.net/attachments/72?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Professor Luigi De Luca
Professor of Marketing and Innovation
- DeLucaL@cardiff.ac.uk
- +44 29208 76886
- Aberconway Building, Room B09b, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi is the School’s Associate Dean for Doctoral Studies.
Luigi is co-founder (together with Dr Tim Edwards) of the following initiatives:
- Innovation @ Cardiff (I@C) Research Group, Cardiff Business School
Responsible Innovation Network (RIN), AHSS College, Cardiff University
Luigi’s research, teaching and executive education revolve around the themes of Innovation, Marketing Strategy, Knowledge and Organizational Learning, Big Data and Decision-Making. His work has been published in the Journal of Marketing, Journal of Product Innovation Management, Research Policy, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. Luigi serves in the editorial board of Industrial Marketing Management, Journal of Product Innovation Management, and Journal of Global Scholars of Marketing Science.
Luigi was born in Cosenza, Italy, in 1978.
Publication
2023
- De Angelis, R., Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32(7), pp. 4861-4873. (10.1002/bse.3397)
- De Luca, L., Rossi, A., Sumar, Z. and Troilo, G. 2023. Digital transformation in the making: Lessons from a large energy company. In: Noble, C. and Bstieler, L. eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition. Wiley, pp. 387-406.
- Scedrova, A., Morgan, R. E. and De Luca, L. M. 2023. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal (10.1016/j.emj.2023.04.009)
- Oufan, S., De Luca, L., Morgan, R. and Delbridge, R. 2023. Realising Value from Big Data Technology Adoption: Understanding the Role of Organisational Capabilities in the Affordance Actualization Process. Presented at: International Conference on Information Systems 2023, 10-13 December 2023Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023, Vol. 14. Association of Information Systems
2021
- Husairi, M. A., Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132, pp. 45-55. (10.1016/j.jbusres.2021.04.004)
- De Luca, L. M., Herhausen, D., Troilo, G. and Rossi, A. 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49, pp. 790-810. (10.1007/s11747-020-00739-x)
2019
- Appio, F. P., De Luca, L. M., Morgan, R. and Martini, A. 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101, pp. 255-267. (10.1016/j.jbusres.2019.04.020)
2018
- Herhausen, D., De Luca, L. and Weibel, M. 2018. The interplay between employee and firm customer orientation: substitution effect and the contingency role of performance-related rewards. British Journal of Management 29(3), pp. 534-553. (10.1111/1467-8551.12230)
- Akinwolemiwa, O. H., Bleil De Souza, C., De Luca, L. M. and Gwilliam, J. 2018. Building community-driven vertical greening systems for people living on less than £1 a day: a case study in Nigeria. Building and Environment 131, pp. 277-287. (10.1016/j.buildenv.2018.01.022)
2017
- Herhausen, D., De Luca, L. M., Miceli, G., Morgan, R. E. and Schoegel, M. 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20(4), pp. 409-425. (10.1177/1094670517714059)
- Troilo, G., De Luca, L. and Guenzi, P. 2017. Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions. Journal of Product Innovation Management 34(5), pp. 617-639. (10.1111/jpim.12395)
2016
- Sok, K. M., Sok, P. and De Luca, L. M. 2016. The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity. Industrial Marketing Management 55, pp. 144-155. (10.1016/j.indmarman.2015.09.001)
- Guenzi, P., De Luca, L. and Spiro, R. 2016. The combined effect of customer perceptions about a salesperson's adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective. Journal of Business & Industrial Marketing 31(4), pp. 553-564. (10.1108/JBIM-02-2015-0037)
2015
- Saeed, S., Yousafzai, S., Paladino, A. and De Luca, L. M. 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47, pp. 121-133. (10.1016/j.indmarman.2015.02.037)
2014
- Troilo, G., De Luca, L. M. and Atuahene-Gima, K. 2014. More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation. Journal of Product Innovation Management 31(2), pp. 259-277. (10.1111/jpim.12094)
2013
- Troilo, G., Guenzi, P. and De Luca, L. M. 2013. L'integrazione fra marketing e vendite: barriere, meccanismi operativi e risultati. Economia & Management: la rivista della Scuola di Direzione Aziendale dell'Università L. Bocconi 2013(2), pp. 89-110.
2011
- De Luca, L. M., Guenzi, P. and Troilo, G. 2011. Organizational drivers of salespeople's customer orientation and selling orientation. Journal of Personal Selling and Sales Management 31(3), pp. 269-286.
2010
- Cillo, P., De Luca, L. M. and Troilo, G. 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39(9), pp. 1242-1252. (10.1016/j.respol.2010.06.004)
- De Luca, L. M., Verona, G. and Vicari, S. 2010. Market orientation and R&D effectiveness in high-technology firms: an empirical investigation in the biotechnology industry. Journal of Product Innovation Management 27(3), pp. 299-320. (10.1111/j.1540-5885.2010.00718.x)
2009
- Troilo, G., De Luca, L. M. and Guenzi, P. 2009. Dispersion of influence between marketing and sales: its effects on superior customer value and market performance. Industrial Marketing Management 38(8), pp. 872-882. (10.1016/j.indmarman.2009.06.009)
2008
- Atuahene-Gima, K. and De Luca, L. M. 2008. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation. Industrial Marketing Management 37(6), pp. 664-676. (10.1016/j.indmarman.2008.04.010)
2007
- De Luca, L. M. and Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing 71(1), pp. 95-112.
2006
- Atuahene-Gima, K., Li, H. Y. and De Luca, L. M. 2006. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures. Industrial Marketing Management 35(3), pp. 359-372. (10.1016/j.indmarman.2005.05.017)
2005
- Cillo, P., De Luca, L., Mazursky, D. and Troilo, G. 2005. Orientamento al Mercato e Innovazione nei Settori Creativi. Una Ricerca nel Settore della Moda. Finanza, Marketing e Produzione 23(1), pp. 23-45.
Articles
- De Angelis, R., Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32(7), pp. 4861-4873. (10.1002/bse.3397)
- Scedrova, A., Morgan, R. E. and De Luca, L. M. 2023. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal (10.1016/j.emj.2023.04.009)
- Husairi, M. A., Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132, pp. 45-55. (10.1016/j.jbusres.2021.04.004)
- De Luca, L. M., Herhausen, D., Troilo, G. and Rossi, A. 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49, pp. 790-810. (10.1007/s11747-020-00739-x)
- Appio, F. P., De Luca, L. M., Morgan, R. and Martini, A. 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101, pp. 255-267. (10.1016/j.jbusres.2019.04.020)
- Herhausen, D., De Luca, L. and Weibel, M. 2018. The interplay between employee and firm customer orientation: substitution effect and the contingency role of performance-related rewards. British Journal of Management 29(3), pp. 534-553. (10.1111/1467-8551.12230)
- Akinwolemiwa, O. H., Bleil De Souza, C., De Luca, L. M. and Gwilliam, J. 2018. Building community-driven vertical greening systems for people living on less than £1 a day: a case study in Nigeria. Building and Environment 131, pp. 277-287. (10.1016/j.buildenv.2018.01.022)
- Herhausen, D., De Luca, L. M., Miceli, G., Morgan, R. E. and Schoegel, M. 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20(4), pp. 409-425. (10.1177/1094670517714059)
- Troilo, G., De Luca, L. and Guenzi, P. 2017. Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions. Journal of Product Innovation Management 34(5), pp. 617-639. (10.1111/jpim.12395)
- Sok, K. M., Sok, P. and De Luca, L. M. 2016. The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity. Industrial Marketing Management 55, pp. 144-155. (10.1016/j.indmarman.2015.09.001)
- Guenzi, P., De Luca, L. and Spiro, R. 2016. The combined effect of customer perceptions about a salesperson's adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective. Journal of Business & Industrial Marketing 31(4), pp. 553-564. (10.1108/JBIM-02-2015-0037)
- Saeed, S., Yousafzai, S., Paladino, A. and De Luca, L. M. 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47, pp. 121-133. (10.1016/j.indmarman.2015.02.037)
- Troilo, G., De Luca, L. M. and Atuahene-Gima, K. 2014. More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation. Journal of Product Innovation Management 31(2), pp. 259-277. (10.1111/jpim.12094)
- Troilo, G., Guenzi, P. and De Luca, L. M. 2013. L'integrazione fra marketing e vendite: barriere, meccanismi operativi e risultati. Economia & Management: la rivista della Scuola di Direzione Aziendale dell'Università L. Bocconi 2013(2), pp. 89-110.
- De Luca, L. M., Guenzi, P. and Troilo, G. 2011. Organizational drivers of salespeople's customer orientation and selling orientation. Journal of Personal Selling and Sales Management 31(3), pp. 269-286.
- Cillo, P., De Luca, L. M. and Troilo, G. 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39(9), pp. 1242-1252. (10.1016/j.respol.2010.06.004)
- De Luca, L. M., Verona, G. and Vicari, S. 2010. Market orientation and R&D effectiveness in high-technology firms: an empirical investigation in the biotechnology industry. Journal of Product Innovation Management 27(3), pp. 299-320. (10.1111/j.1540-5885.2010.00718.x)
- Troilo, G., De Luca, L. M. and Guenzi, P. 2009. Dispersion of influence between marketing and sales: its effects on superior customer value and market performance. Industrial Marketing Management 38(8), pp. 872-882. (10.1016/j.indmarman.2009.06.009)
- Atuahene-Gima, K. and De Luca, L. M. 2008. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation. Industrial Marketing Management 37(6), pp. 664-676. (10.1016/j.indmarman.2008.04.010)
- De Luca, L. M. and Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing 71(1), pp. 95-112.
- Atuahene-Gima, K., Li, H. Y. and De Luca, L. M. 2006. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures. Industrial Marketing Management 35(3), pp. 359-372. (10.1016/j.indmarman.2005.05.017)
- Cillo, P., De Luca, L., Mazursky, D. and Troilo, G. 2005. Orientamento al Mercato e Innovazione nei Settori Creativi. Una Ricerca nel Settore della Moda. Finanza, Marketing e Produzione 23(1), pp. 23-45.
Book sections
- De Luca, L., Rossi, A., Sumar, Z. and Troilo, G. 2023. Digital transformation in the making: Lessons from a large energy company. In: Noble, C. and Bstieler, L. eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition. Wiley, pp. 387-406.
Conferences
- Oufan, S., De Luca, L., Morgan, R. and Delbridge, R. 2023. Realising Value from Big Data Technology Adoption: Understanding the Role of Organisational Capabilities in the Affordance Actualization Process. Presented at: International Conference on Information Systems 2023, 10-13 December 2023Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023, Vol. 14. Association of Information Systems
- De Angelis, R., Morgan, R. and De Luca, L. M. 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32(7), pp. 4861-4873. (10.1002/bse.3397)
- De Luca, L., Rossi, A., Sumar, Z. and Troilo, G. 2023. Digital transformation in the making: Lessons from a large energy company. In: Noble, C. and Bstieler, L. eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition. Wiley, pp. 387-406.
- Scedrova, A., Morgan, R. E. and De Luca, L. M. 2023. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal (10.1016/j.emj.2023.04.009)
- Oufan, S., De Luca, L., Morgan, R. and Delbridge, R. 2023. Realising Value from Big Data Technology Adoption: Understanding the Role of Organisational Capabilities in the Affordance Actualization Process. Presented at: International Conference on Information Systems 2023, 10-13 December 2023Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023, Vol. 14. Association of Information Systems
- Husairi, M. A., Morgan, R. E. and De Luca, L. M. 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132, pp. 45-55. (10.1016/j.jbusres.2021.04.004)
- De Luca, L. M., Herhausen, D., Troilo, G. and Rossi, A. 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49, pp. 790-810. (10.1007/s11747-020-00739-x)
- Appio, F. P., De Luca, L. M., Morgan, R. and Martini, A. 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification?. Journal of Business Research 101, pp. 255-267. (10.1016/j.jbusres.2019.04.020)
- Herhausen, D., De Luca, L. and Weibel, M. 2018. The interplay between employee and firm customer orientation: substitution effect and the contingency role of performance-related rewards. British Journal of Management 29(3), pp. 534-553. (10.1111/1467-8551.12230)
- Akinwolemiwa, O. H., Bleil De Souza, C., De Luca, L. M. and Gwilliam, J. 2018. Building community-driven vertical greening systems for people living on less than £1 a day: a case study in Nigeria. Building and Environment 131, pp. 277-287. (10.1016/j.buildenv.2018.01.022)
- Herhausen, D., De Luca, L. M., Miceli, G., Morgan, R. E. and Schoegel, M. 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20(4), pp. 409-425. (10.1177/1094670517714059)
- Troilo, G., De Luca, L. and Guenzi, P. 2017. Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions. Journal of Product Innovation Management 34(5), pp. 617-639. (10.1111/jpim.12395)
- Sok, K. M., Sok, P. and De Luca, L. M. 2016. The effect of ‘can do’ and ‘reason to’ motivations on service–sales ambidexterity. Industrial Marketing Management 55, pp. 144-155. (10.1016/j.indmarman.2015.09.001)
- Guenzi, P., De Luca, L. and Spiro, R. 2016. The combined effect of customer perceptions about a salesperson's adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective. Journal of Business & Industrial Marketing 31(4), pp. 553-564. (10.1108/JBIM-02-2015-0037)
- Saeed, S., Yousafzai, S., Paladino, A. and De Luca, L. M. 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47, pp. 121-133. (10.1016/j.indmarman.2015.02.037)
- Troilo, G., De Luca, L. M. and Atuahene-Gima, K. 2014. More innovation with less? A strategic contingency view of slack resources, information search, and radical innovation. Journal of Product Innovation Management 31(2), pp. 259-277. (10.1111/jpim.12094)
- De Luca, L. M., Guenzi, P. and Troilo, G. 2011. Organizational drivers of salespeople's customer orientation and selling orientation. Journal of Personal Selling and Sales Management 31(3), pp. 269-286.
- Cillo, P., De Luca, L. M. and Troilo, G. 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39(9), pp. 1242-1252. (10.1016/j.respol.2010.06.004)
- De Luca, L. M., Verona, G. and Vicari, S. 2010. Market orientation and R&D effectiveness in high-technology firms: an empirical investigation in the biotechnology industry. Journal of Product Innovation Management 27(3), pp. 299-320. (10.1111/j.1540-5885.2010.00718.x)
- Troilo, G., De Luca, L. M. and Guenzi, P. 2009. Dispersion of influence between marketing and sales: its effects on superior customer value and market performance. Industrial Marketing Management 38(8), pp. 872-882. (10.1016/j.indmarman.2009.06.009)
- Atuahene-Gima, K. and De Luca, L. M. 2008. Marketing's lateral influence strategies and new product team comprehension in high-tech companies: a cross-national investigation. Industrial Marketing Management 37(6), pp. 664-676. (10.1016/j.indmarman.2008.04.010)
- De Luca, L. M. and Atuahene-Gima, K. 2007. Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing 71(1), pp. 95-112.
- Atuahene-Gima, K., Li, H. Y. and De Luca, L. M. 2006. The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures. Industrial Marketing Management 35(3), pp. 359-372. (10.1016/j.indmarman.2005.05.017)
Research
Research interests
- Innovation
- Marketing Strategy
- Learning and Organizational Knowledge
- Big Data and Decision-Making
PhD supervision research interests
- Innovation
- Big Data and Decision-Making
Teaching
Teaching commitments
- Entrepreneurial Marketing (BST192)
- Conducting Research in Marketing and Strategy (BST212)
- MBA Business Plan (BST525)
Biography
Qualifications
- 2007 Ph.D. in Business Administration and Management, Bocconi University
- 2002 MSc in Marketing and Innovation Management, Bocconi University
Editorial work
Editorial board member:
- Journal of Product Innovation Management
- Industrial Marketing Management
- Journal of Global Academy of Marketing Science
Conference Track Chair for EMAC and GMC
Ad-hoc journal reviewer:
- Journal of Marketing
- Journal of Product Innovation Management
- Journal of Management Studies
- British Journal of Management
- Industrial Marketing Management
- International Marketing Review
Professional memberships
- American Marketing Association
- European Marketing Academy
- Product Development and Management Association
Supervisions
- Big Data and Artificial Intelligence in the context of Organisational Decision-Making
- Innovation, including organisational innovation, product and service innovation, and responsible innovation
