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Events in Wales: A Lasting Legacy for Welsh Businesses?

24 March 2011

With a new report revealing how the economic impact on Wales as host nation of the Ryder Cup was £82.4M , leading business and tourism experts are set to take part in a debate about whether the ‘Ryder-effect’ can be emulated for other major events.

Organised by Cardiff University Innovation Network, the free event will provide an opportunity to consider events such as the Ryder Cup, Wales Rally GB, Green Man and the Hay Festivals, and ask whether they actually generate revenue for Welsh businesses in the long term – or whether they just bring short term gains.

Director of Visit Wales Jonathan Jones, Richard Thomas, managing director of Cardiff & Co, and Dr Calvin Jones from Cardiff University will be looking at the key aims of the Assembly Government’s ‘Major Events Strategy for Wales 2010 -2020, and taking part in a Q&A Session about the financial, environmental and reputational aspects of major events, and whether there is scope to stimulate new enterprise and business growth. Businesses, entrepreneurs and communities will have the chance to discuss how they can better connect with the value chain and seize these opportunities.

Dr Calvin Jones from the University’s Centre for Business Relationships, Accountability, Sustainability & Society, who specialises in the study of the economic impact of major sporting events, says: "We’ve come to realise in Wales that whilst events and festivals may potentially bring significant benefits, these benefits don’t arise as a matter of course, but need identifying and nurturing. This event will help us explore how we can make the most of events, both at the regional scale, and right down to the level of individual businesses and communities."

‘Events in Wales: A Lasting Legacy for Welsh Businesses?’ takes place at Cardiff University’s School of Optometry on Wednesday 6th April from 6.30pm and is free to attend.

For more information, or to register for the event, visit


Notes to Editors

1. Report - Economic Impact Study of The 2010 Ryder Cup at The Celtic Manor Resort, City of Newport, Wales

2. Cardiff University Innovation Network

Cardiff University Innovation Network is one of the most established and popular business networking events in Wales. Since its creation in 1996, over 9,300 people in total have attended the 109 events it has run for local businesses and innovators. Regular events are held in the University and elsewhere with delegates from a variety of business backgrounds attending each meeting. The Innovation Network is recognised by industry and those involved in business support to be an important source of problem solving and knowledge-based resource provision. Further information on the network is available at:

3. Cardiff University

CardiffUniversity is recognised in independent government assessments as one of Britain’s leading teaching and research universities and is a member of the Russell Group of the UK’s most research intensive universities. Among its academic staff are two Nobel Laureates, including the winner of the 2007 Nobel Prize for Medicine, University President Professor Sir Martin Evans. Founded by Royal Charter in 1883, today the University combines impressive modern facilities and a dynamic approach to teaching and research. The University’s breadth of expertise in research and research-led teaching encompasses: the humanities; the natural, physical, health, life and social sciences; engineering and technology; preparation for a wide range of professions; and a longstanding commitment to lifelong learning. Three major new Research Institutes, offering radical new approaches to neurosciences and mental health, cancer stem cells and sustainable places were announced by the University in 2010.

For more information contact:

Lowri Jones, Cardiff University

T: 02920 870 995