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Cymraeg

Breaking into the music business?

28 August 2008

A unique spin-out company created by an enterprising Cardiff-based musician is building closer links between the business and arts communities in Wales and across the UK.Arcomis (Arts Commissioning), the brainchild of Adrian Hull, a PhD graduate from Cardiff University’s School of Music, is an innovative start-up business that has been established to promote and facilitate the commissioning by the commercial sector of new classical music by internationally-renowned composers.

The only company of its kind in the UK, Arcomis bridges the gap between composers and the business community, as well as not-for-profit and public sector organisations. It offers the opportunity to commission unique pieces of music of the very highest quality for such occasions as corporate hospitality events, advertising and marketing campaigns and brand development.

Also acting as a support for the development of future classical music talents, Arcomis already works with a wide range of composers.

Guiding clients through the entire commissioning process, from helping to identify a composer, to staging a performance and making a recording of the finished piece, Arcomis is able to tap into the rapidly-expanding talent pool of British composers who are internationally acknowledged as some of the most highly trained and exciting in the world.

The large variety of artists associated with Arcomis means that it is possible to match companies with a composer who will write in an appropriate and artistically meaningful musical style. Previous projects have included one off concerts and multi-event celebrations spanning the country with movements of a new work performed at each event before the entire work received its world premiere with a professional public concert at Covent Garden, London.

Dr Adrian Hull, who completed his PhD in 2007 at Cardiff University, said: "For years, companies have been commissioning artworks, paintings and sculptures as extensions of their brand, cause-related marketing, corporate communications, and as part of corporate social responsibility programmes. Music commissioning is a more distinctive way of effectively using marketing budgets to gain added value and differentiation whilst also engaging with the expanding sector of the creative industries.

"Some may believe that commissioning music needs to be expensive, but as each project is unique, we are able to work with clients to provide them with a customised piece of music, ranging from a short solo piece up to something as large-scale as an opera, to fit their budget. Also every commission can potentially be performed and recorded."

Arcomis, which has recently been awarded more than £5,000 through the Welsh Assembly Government’s Assembly’s Entrepreneurship Scholarship programme, has also received support through the Finance Wales Early Stage Development Programme, and support from Cardiff University’s Research and Commercial Division.

Catherine Bushell, Enterprise Officer at Cardiff University, said: "The University has a very focused strategy to support the commercialisation of the teaching and research undertaken across the University. Arcomis is a direct result of the expertise and knowledge Adrian developed during his PhD and the first spin-out from the School of Music.

"Spin-outs not only create employment opportunities and wealth in the local economy but businesses such as this also result in socially meaningful activities - Arcomis is able to support the development of the creative industries in Wales and help businesses themselves increase their participation in the arts."

Arcomis, in association with the London Contemporary Music Group, will be holding a launch event at Cardiff University on 4th September at the School of Music. The concert will consist of an unprecedented eight world premieres of new works composed as 'homages' to the American composer Elliot Carter who celebrates his 100th birthday this year. The concert and drinks reception starts at 7.30 at the Cardiff University School of Music.

ENDS

Notes to Editors:

A unique spin-out company created by an enterprising Cardiff-based musician is building closer links between the business and arts communities in Wales and across the UK.Arcomis (Arts Commissioning), the brainchild of Adrian Hull, a PhD graduate from Cardiff University’s School of Music, is an innovative start-up business that has been established to promote and facilitate the commissioning by the commercial sector of new classical music by internationally-renowned composers.

The only company of its kind in the UK, Arcomis bridges the gap between composers and the business community, as well as not-for-profit and public sector organisations. It offers the opportunity to commission unique pieces of music of the very highest quality for such occasions as corporate hospitality events, advertising and marketing campaigns and brand development.

Also acting as a support for the development of future classical music talents, Arcomis already works with a wide range of composers.

Guiding clients through the entire commissioning process, from helping to identify a composer, to staging a performance and making a recording of the finished piece, Arcomis is able to tap into the rapidly-expanding talent pool of British composers who are internationally acknowledged as some of the most highly trained and exciting in the world.

The large variety of artists associated with Arcomis means that it is possible to match companies with a composer who will write in an appropriate and artistically meaningful musical style. Previous projects have included one off concerts and multi-event celebrations spanning the country with movements of a new work performed at each event before the entire work received its world premiere with a professional public concert at Covent Garden, London.

Dr Adrian Hull, who completed his PhD in 2007 at Cardiff University, said: "For years, companies have been commissioning artworks, paintings and sculptures as extensions of their brand, cause-related marketing, corporate communications, and as part of corporate social responsibility programmes. Music commissioning is a more distinctive way of effectively using marketing budgets to gain added value and differentiation whilst also engaging with the expanding sector of the creative industries.

"Some may believe that commissioning music needs to be expensive, but as each project is unique, we are able to work with clients to provide them with a customised piece of music, ranging from a short solo piece up to something as large-scale as an opera, to fit their budget. Also every commission can potentially be performed and recorded."

Arcomis, which has recently been awarded more than £5,000 through the Welsh Assembly Government’s Assembly’s Entrepreneurship Scholarship programme, has also received support through the Finance Wales Early Stage Development Programme, and support from Cardiff University’s Research and Commercial Division.

Catherine Bushell, Enterprise Officer at Cardiff University, said: "The University has a very focused strategy to support the commercialisation of the teaching and research undertaken across the University. Arcomis is a direct result of the expertise and knowledge Adrian developed during his PhD and the first spin-out from the School of Music.

"Spin-outs not only create employment opportunities and wealth in the local economy but businesses such as this also result in socially meaningful activities - Arcomis is able to support the development of the creative industries in Wales and help businesses themselves increase their participation in the arts."

Arcomis, in association with the London Contemporary Music Group, will be holding a launch event at Cardiff University on 4th September at the School of Music. The concert will consist of an unprecedented eight world premieres of new works composed as 'homages' to the American composer Elliot Carter who celebrates his 100th birthday this year. The concert and drinks reception starts at 7.30 at the Cardiff University School of Music.

ENDS

Further Information:

For more information about Arcomis contact:

Dr Adrian Hull, Director Arcomis & Co-Director LCMG

T: 029 2064 7044 M: 07957 214 385 W: www.arcomis.com

For media information contact:

Lowri Jones, Public Relations and Communications, Cardiff University

T: 02920 870 995 E: joneslc3@cardiff.ac.uk