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Cymraeg

Consumer champion talks consumer revenge

27 November 2007

The man behind the campaign to reclaim bank charges, council tax, mortgage fees, and more; savings consumers billions will deliver a public lecture at Cardiff University on how individuals are fighting back against corporate giants in the multimedia age.

Almost 10 years after studying Broadcast Journalism at Cardiff University, Martin Lewis, founder of Britain’s biggest and most popular money website moneysavingexpert.com, is back with a public lecture - ‘consumer revenge’ – his own insight into how to get revenge and become a more savvy and wealthy consumer.

On Wednesday 5 December, the star of numerous TV and radio programmes, including ITV’s Tonight, GM-TV, BBC Radio 1 & 2 and his own ITV series Make Me Rich and author of the best selling books including The Money Diet, will be revealing his secrets of how to become a more powerful consumer in today’s internet age. It forms part of the Cardiff Business Alumni Lecture series.

The journalist and broadcaster started his website with just £100 four years ago; and now over three million people use the site each month and his weekly e-mail goes to 1.5million people.
A former columnist for the Sunday Express, Guardian and The Sunday Times, Mr Lewis said: "Companies spend billions of pounds every year on marketing, advertising, sales training and yet, as consumers, we don’t get any training on how to be an effective buyer. The internet is helping turn the tables as consumers become more active and savvy, shifting the balance of power more in favour of the consumer."

The lecture is the second in a series of Cardiff Business Alumni Lectures by prominent and successful Cardiff University alumni and on this occasion is jointly hosted by the School of Journalism, Media and Cultural Studies and Cardiff Business School. Previous speakers have included David Smith, economic editor of The Sunday Times who returned to give his personal view of Britain’s economic recovery.

Professor Bob McNabb, Dean of Cardiff Business School said: "Being able to welcome back past students who have gone onto great things is always an honour and a pleasure. Martin is the second of many distinguished guests who are sure to impress us with their knowledge and expertise."

The Cardiff Business Alumni Lecture takes place in the Julian Hodge Lecture Theatre, Cardiff Business School, commencing at 6.45pm. For further information, or to book a place, e-mail conference organiser Julie Mein on MeinJA@cardiff.ac.uk or visit www.cf.ac.uk/carbs/martinlewis

ENDS

Notes to Editors:

Cardiff University

Cardiff University is recognised in independent government assessments as one of Britain’s leading teaching and research universities. Founded by Royal Charter in 1883, the University today combines impressive modern facilities and a dynamic approach to teaching and research. The University’s breadth of expertise in research and research-led teaching encompasses: the humanities; the natural, physical, health, life and social sciences; engineering and technology; preparation for a wide range of professions; and a longstanding commitment to lifelong learning. Cardiff is a member of the Russell Group of the UK’s leading research universities.

Visit the University website at: www.cardiff.ac.uk

Cardiff Business School Alumni Lecture Series

Lectures will be held three times a year, and at each one a keynote speaker will deliver a lecture in their field of expertise. Speakers will be respected and valued specialists in their chosen fields of business, who graduated from Cardiff University and are keen to maintain their ties with the university.

Cardiff Business School

Cardiff Business School is one of the leading business and management schools in the UK, regularly recognised for its research and teaching expertise. It is consistently ranked in the top 10 of more than 100 similar institutions. Visit the School’s website at www.cf.ac.uk/carbs

Cardiff School of Journalism, Media and Cultural Studies
The School of Journalism, Media and Cultural Studies has research and teaching interests in journalism and other contemporary media including, international media, media technologies, media and development, film, popular music, radio, television, photojournalism, magazine journalism and public and media relations. The School houses the Centre for Journalism Studies, founded by Sir Tom Hopkinson in 1970, and the Tom Hopkinson Centre for Media Research, founded in 1996.

Further Information:

For further media information please contact:

Lowri Jones

Public Relations Office

Cardiff University.

029 2087 0995

Email: joneslc3@cardiff.ac.uk

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