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Cymraeg

New forum for China links

24 November 2009

Professor Robertson and Professor Fu at the launch eventProfessor Robertson and Professor Fu at the launch event

Welsh cultural and creative industries are being encouraged to build business relations in China through a pioneering new partnership which held its first forum last week.

Cardiff University’s Cardiff Confucius Institute and the University of Glamorgan’s School of Creative and Cultural Industries have teamed up to create the Wales China Creative Industries Forum.

The Forum aims to help Welsh creative businesses share good business practice, and build collaborative strategies with their Chinese counterparts. Its first event was held recently at the University of Glamorgan’s Atrium. It presented a range of ways for creative industries to work in China.

More than 60 representatives of Wales’ creative industries attended the key note presentations, the networking lunch and afternoon discussion forums. The speakers included Professor Deng Lili, director of the Centre for Animation at Peking University who spoke on China’s animation industry. Mr Yu Chaozhong, Vice President of Beijing Crystal Digital Technology provided a multimedia presentation exploring trends in China’s digital and multimedia sector.

The event also included an exhibitors’ market place where businesses and supportive organisations were able to showcase their activities and provide one-to-one advice sessions. There were afternoon discussion forums on patenting and copyright in China, Chinese commercial culture, and a comparison between the UK and Chinese creative sectors.

Professor Siyi Fu, director of the Cardiff Confucius Institute, which was set up to improve cultural and business awareness of China in Wales, said: "As in Wales, China has a flourishing creative industries sector, and there is great scope for interaction between the two. This event was the first of many for the Forum, offering detailed technical information about how to work with Chinese creative and cultural industries."

Professor Peter Robertson, dean of the School of Creative and Cultural Industries noted that over 35,000 people across Wales are currently employed in the Creative Industries. Speaking after the event Prof Alan Barrell from Cambridge University said: "It was a very inspiring and well organised event. Clearly there is much to do in the Creative Industries area and I am sure the follow up actions from last Thursday will have significant impact on improving what people now see as possible".

These follow up actions will include the development of an on line forum and the exploration of a possible trade mission to China for the Creative Industries next year. There are also plans to host a follow-up one-day event in 2010.

Further updates on new activities and possible future trade missions will be announced through the forums dedicated website: www.WalesChinaCreativeIndustries.net . Details of all the participating partners and downloads of the presentations will also be available from this site

The forum is supported by Cardiff Council, Creative Business Wales and the Welsh Assembly and Chinese Governments.

For further details, please contact Scott Andrews at Cardiff Confucius Institute on 02920 876053 or e-mail AndrewsS2@cardiff.ac.uk . Alternatively, see the Forum’s website at WalesChinaCreativeIndustries.net .

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