Skip to content
Skip to navigation menu
19 February 2008
Teams of performers took to the streets of the West End and Canary Wharf to give Londoners a taste of what Cardiff has to offer at the launch of the first-ever brand for the city. The brand was launched simultaneously in Cardiff at the Wales Millennium Centre.
Cardiff University is a stakeholder in Cardiff & Co, the public private body set up to promote the capital.
The launch of the new place brand for Cardiff is a departure from the stereotypical dragons and daffodils of the past. It takes its inspiration from the palette of colours that represent the city - from the greens of its parks to the blues of its waterfront. It has been designed for use as both a static logo and also in an animated digital format.
Developed in consultation with the private and public sectors, the brand will act as a promotional umbrella under which the city can show itself to be an attractive, healthy and sustainable place to live, a progressive and creative place to work, invest and study as well as a leading short-break and shopping destination.
Bill Savage, chairman of Cardiff & Co said: "We are confident that we have created a distinctive brand for Cardiff that has the potential to give the Welsh capital a competitive advantage that will stand out on the world stage.
"The place brand is a banner under which the city can rally to spread our message to the world - our ambitious, young capital can compete with the great cities of the world as a place to live, work, visit, invest and study. The brand has been developed after extensive research and consultation to ensure that it is a tool which the people of Cardiff will be proud to use," he said.
Top engineering honour for Cardiff Professor
Old drugs offer new treatment hope for leading cause of blindness
Cardiff-China joint college launched
Cardiff collaboration will bring economic and social benefits to Wales
This is an externally hosted beta service offered by Google.