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Open for Business

Customer Insights: An Innovative Approach

9th July: 8.30am – 10.30am


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Cardiff Business School Executive Education

Have you ever considered that your business service can be ‘designed’ to work more effectively for you customer? By looking closely at your business from the customer point of view, you can gather knowledge and make decisions that can increase profits and sustain business.

This workshop helped enable attendees to start to discover what their customers really think about their service and what they actually do with their product. Delegates were encouraged to consider insights from existing or potential customers to reduce the risk of making errors in marketing or new ventures.

Delegates were introduced to qualitative methods and tools to help uncover their customer point of view and map their journey experience of the business.  Areas considered were:



Follow the session

Key points from the day are available through the event Storify: