Back to: The Essential Marketing Toolkit
What’s Your USP?
- What’s Your USP?
If this course isn't quite what you're looking for, or you have any further questions, the following pages may be of use:
It has never been more important for a business to stand out against its competitors. To win and maintain business you quite simply have to be different and that means having a unique selling point (USP).
A unique selling point can be described as being ‘the factor or consideration presented by a seller as the reason why one product or service is different from, and better than, that of the competition’.
In reality it is often difficult for businesses to identify factors that set them apart from their competitors. So how do you unlock that X factor ingredient for your business and what can it do to help you raise your profile or win business against your rivals?
Join this workshop to discover how some well-established businesses have approached this challenge. Learn from their success – and from their mistakes.