Back to: The Essential Marketing Toolkit
We Are All Marketers
- We Are All Marketers
(9am - 11am)
If this course isn't quite what you're looking for, or you have any further questions, the following pages may be of use:
Most organisations have a marketing department, a team of people responsible for the external promotion of the company’s products or services.
Generally it is the marketing team who are responsible for customer contact, selecting both the right message and right forms of communication to promote their company or organisation.
But is it their job and their job alone to bear that responsibility?
Customer focused businesses see this as missing a trick; believing that all staff members can have a part to play and an impact on the way a customer perceives the business, from the first point of contact through to final delivery of the product or service offered.
In short, good companies believe that we are all marketers.
Join this workshop to discover how you can enhance the customer experience and your own effectiveness as a ‘marketer’.