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Market Research: A Light Bulb Moment
- Market Research: A Light Bulb Moment
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To be truly effective in its chosen market place, a business needs to understand its trading environment.
An in-depth knowledge of one’s customers and competitors can provide a business with many advantages, including a trading edge in the market place.
The process by which we gain this insight is market research and in the workshop we will look at how we gain this information and, crucially, how we use it to the benefit of the business.