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Market Research: A Light Bulb Moment
- Market Research: A Light Bulb Moment
(9am – 11am)
If this course isn't quite what you're looking for, or you have any further questions, the following pages may be of use:
To be truly effective in its chosen market place, a business needs to understand its trading environment.
An in-depth knowledge of one’s customers and competitors can provide a business with many advantages, including a trading edge in the market place.
The process by which we gain this insight is market research and in the workshop we will look at how we gain this information and, crucially, how we use it to the benefit of the business.