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Open for Business Professional development opportunities at Cardiff University

The Essential Marketing Toolkit

This suite of bite-size workshops has been designed specifically for our Summer Series. It consists of six two-hour sessions, each inter-connected but also designed to stand alone.

All of the workshops will provide an interactive environment in which to learn practical tools that can be easily applied back in the workplace.

These workshops are ideal bite-size learning for those already involved in marketing or those seeking a taster of the marketing world.

Why not take advantage of our special promotional offer of a 10% discount when booking two or more workshops. *


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Developing Effective Internal Communications

Effective customer communication is one of the major factors in building a strong company image, promoting our brand and winning business. However many companies, whilst recognising that this is true, do not place the same emphasis when communicating with their own staff.

Developing Winning Pitches

New business is often won by a variety of routes, whether it be a chance meeting, a networking opportunity or via recommendation. More often than not it is won by formal methods, by seeking out a client and then meeting them to try to secure business.

Market Research: A Light Bulb Moment

To be truly effective in its chosen market place, a business needs to understand its trading environment. An in-depth knowledge of one’s customers and competitors can provide a business with many advantages, including a trading edge in the market place.

Simplifying Marketing Strategy

There is clear evidence that a business with a clearly defined marketing strategy will thrive against a business whose marketing is unplanned, unstructured and reactive.

We Are All Marketers

Generally it is the marketing team who are responsible for customer contact, selecting both the right message and right forms of communication to promote their company or organisation. But is it their job and their job alone to bear that responsibility?

What’s Your USP?

It has never been more important for a business to stand out against its competitors. To win and maintain business you quite simply have to be different and that means having a unique selling point (USP).

Not quite what you were looking for? We may be able to develop a bespoke course more suited to your needs. Please contact us for further information.