The Great Brainwashers: Ideology and the text
Level 1 (CQFW Level 4), 10 Credits.
We have 1 upcoming course
(Saturdays from 10:00 am to 4:00 pm)
Download Enrolment Form
- 3 weekly meetings
- To be Confirmed
- Cardiff Centre for Lifelong Learning
Tel: 029 2087 0000
Fax: 029 2066 8935
- £207.00 (Concessionary Fee £166.00)
Our beliefs, prejudices and assumptions inform everything we say and do. Other people’s beliefs, prejudices and assumptions infect everything we read and hear. On this module, we will explore the ways in which language can instruct and indoctrinate through a study of various texts, including literature, film, journalism, job descriptions and billboard adverts. The Daily Mail will never look the same again. As well as looking at the ways in which texts can perpetuate certain ideologies, we will also see how ideologies can de-construct texts: you will learn to read Twilight like a feminist, Harry Potter like a Marxist, and your own readings of both novels like a Barthesian. Disillusionment is guaranteed.
Who is this course for?
This course is for anyone with an interest in literature, language or philosophy and the enthusiasm to take that interest further. It operates as part of the Inside Narratives pathway, and will equip you with the knowledge, understanding and skills that will help you to study other courses in the pathway.
Learning and Teaching
This course will be taught over three day schools running on consecutive Saturdays. These sessions will include lectures, class discussions, debates, group-work and pair-work. In addition, there will be support both before and after the day schools themselves, facilitated via email contact and through Learning Central, the university’s Virtual Learning Environment.
Coursework and Assessment
Students will be expected to complete two pieces of assessed work: a 500-word close analysis and a 1000-word essay. Advice and support will be provided for both assignments and you will receive detailed feedback relating to strengths and areas for improvement on both pieces of work.
- Fairclough, N., Language and Power (London, 1989)
- Christopher Hampton, The Ideology of the Text (Buckingham, 1990)
- Andrew Heywood, Political Ideologies: An Introduction, 5th ed., (Basingstoke, 2012)
- Sally Johnson and Tommaso M. Millani (eds.), Language Ideologies and Media Discourse: Texts, Practices, Politics (London, 2010)
- Herbert W. Simons and Michael Billig (eds.), After Postmodernism: Reconstructing Ideology Critique (London, 1994)
Library and Computing Facilities
As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website www.cf.ac.uk/learn under Student Information, or by ringing the Centre on (029) 2087 0000.
Accessibility of Courses
Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.
A range of further information can be found on our web site www.cf.ac.uk/learn or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.