Advanced Web Design Practice
Level 2 (CQFW Level 5), 20 Credits.
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This course develops advanced web skills to enable the design and development of websites which meet latest web standards, together with an understanding of implementation issues including content strategy and management, evaluation and measurement and usability testing.
Who is this course for?
This course is designed for students who already possess a good level of html and CSS knowledge (ideally having attended Web Design and Publishing and Web Design and Technologies) and who wish to further develop their skills in advanced website design and implementation.
Learning and Teaching
The module includes a mix of lectures and practical demonstrations. Students will undertake practical work during the sessions and undertake project work between sessions.
- explanation and use of semantic html markup
- web design aesthetics, inspiration sources, design process
- advanced CSS techniques (designing using latest CSS techniques and browsers)
- use of the Spry implementation of AJAX to create dynamic web pages including validated forms
- assessment of various Web 2.0 features (RSS, social networking, Twitter) and their implementation on websites
- adding multimedia elements (podcasts, video, audio)
- explanation of different CMS options and their implementation
- basic ecommerce options: adding Paypal to websites
- understanding Search Engine Optimisation and Web Analytics and how to incorporate these features at the development stage
- overview of working in teams, working with clients, project sign-off
Coursework and Assessment
To award credits we need to have evidence of the knowledge and skills you have gained or improved. Some of this has to be in a form that can be shown to external examiners so that we can be absolutely sure that standards are met across all courses and subjects.
Assessed work will include written and practical project assignments and creation of a website.
The most important element of assessment is that it should enhance your learning. Our methods are designed to increase your confidence and we try very hard to devise ways of assessing you that are enjoyable and suitable for adults with busy lives.
Andrew, Rachel, The CSS anthology: 101 Essential tips, Tricks & Hacks, third edition (Collingwood: Sitepoint, 2009)
Beaird, Jason, The Principles of Beautiful Web Design (Collingwood: Sitepoint, 2007)
Clarke, Andy, Transcending CSS: The Fine Art of Web Design (Berkeley, CA: New Riders, 2007)
Grappone, Jennifer and Couzin, Gradiva, Search Engine Optimization: An Hour a Day, second edition (Hoboken: Wiley, 2008)
Halvorson, Kristina, Content Strategy for the Web (Berkeley, CA: New Riders, 2010)
Kaushik, Avinash, Web Analytics: An Hour a Day (Indianapolis: Wiley, 2007)
Krug, Steve, Rocket Surgery Made Easy (Berkeley: New Riders, 2010)
Don’t Make Me Think: A Common Sense Approach to Web Usability, second edition (Berkeley: New Riders, 2006
McFarland, David Sawyer, CSS: The Missing Manual (Sebastopol, CA: O’Reilly, 2006)
Meyer, Eric A, CSS: The Definitive Guide, third edition (Sebastopol, CA: O’Reilly, 2006)
Redish, Janice (Ginny), Letting Go of the Words: Writing Web content that Works (San Francisco: Morgan Kaufmann, 2007)
Shea, Dave and Holzschlag, Molly E, The Zen of CSS Design (Berkeley: Peachpit, 2005)
Library and Computing Facilities
As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website cardiff.ac.uk/learn under Student Information, or by ringing the Centre on (029) 2087 0000.
Accessibility of Courses
Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.
A range of further information can be found on our web site cardiff.ac.uk/learn or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.