Strategic Business Analysis
Level 1 (CQFW Level 4), 10 Credits.
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This course examines the role of strategy in business and management and applies to all three sectors: private, public and voluntary. Strategic decision-making involves deciding what business an organization wants to be in and how it will compete in it to achieve competitive advantage. It is therefore key to the success or failure of the organization. Strategic planning is an ongoing and iterative process which enables organisations to achieve their strategic goals. Strategy, at corporate, tactical and operation levels impacts on all parts of the business and makes the difference between success and failure.
The external environment changes continuously and therefore strategy needs to be kept under constant review. The course will consider how strategic options are developed, evaluated and implemented. Strategic management is the implementation of the chosen strategy, the process through which the organisation is structured and managed to effectively implement its plans. It will include local perspectives, national considerations and the impact of globalization on strategy. The course will consider current and potential strategies of students’ current organizations as well as those of other well-known organizations.
WHO IS THIS COURSE FOR?
The course is open to all, no prior knowledge is assumed.
LEARNING AND TEACHING
- Module introduction
- What is strategy?
- Competitive Advantage
- Why change?
- Prescriptive Approaches to Strategy
- Rational Planning
- Emergent Approaches to Strategy
- Logical Incrementalism
- Post Modern Approaches
- Strategic Options
- Constraints & Dependencies
- Strategic Analysis
- Suitability, Feasibility & Acceptability
- Decision Trees
- Scenario Planning
- Strategic Implementation
- Relationship with Management
- Managing Change
- Dealing with Resistance
- Monitoring & Evaluating
- Case Studies
- The Future of Strategy
COURSEWORK AND ASSESSMENT
To award credits we need to have evidence of the knowledge and skills you have gained or improved. Some of this has to be in a form that can be shown to external examiners so that we can be absolutely sure that standards are met across all courses and subjects.
The assessment for this course is:
Either: 1 x 2000 word essay
or 1 x Course Log (250 words on each of at least 8 sessions = 2000 words)
The most important element of assessment is that it should enhance your learning. Our methods are designed to increase your confidence and we try very hard to devise ways of assessing you that are enjoyable and suitable for adults with busy lives.
Lynch, R (2006) Corporate Strategy (4th Edition) Prentice Hall, London
David, F.R. (2010) Strategic Management: Concept and Cases. Pearson
LIBRARY AND COMPUTING FACILITIES
As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website www.cardiff.ac.uk/learn under Student Information, or by ringing the Centre on (029) 2087 0000.
ACCESSIBILITY OF COURSES
Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.
A range of further information can be found on our web site www.cardiff.ac.uk/learn or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.