Marketing for Beginners
Level 1 (CQFW Level 4), 10 Credits.
We have 1 upcoming course
(Wednesdays from 7:00 pm to 9:00 pm)
The course will provide a practical introduction to the marketing function, covering the basics of marketing theory, communications, research methods and techniques relating to marketing planning.
Who is this course for?
The course is open to all, no previous qualifications are necessary.
Learning and Teaching
The course is taught through a mix of lectures, small group work and case study work in class.
- The marketing concept
- Consumer behaviour
- Markets and segmenting markets
- Marketing planning and strategy
- Marketing research
- The marketing mix
- Marketing communications
Coursework and Assessment. The assessment for this course comprises: 2 written pieces of work x 1500 words – these have equal weighting.
To award credits we need to have evidence of the knowledge and skills you have gained or improved. Some of this has to be in a form that can be shown to external examiners so that we can be absolutely sure that standards are met across all courses and subjects.
You will not have formal examinations but you may have class tests. You may be asked to write assignments, keep a course journal or put together a portfolio. Our assessments are flexible to suit the course and the student.
The most important element of assessment is that it should enhance your learning. Our methods are designed to increase your confidence and we try very hard to devise ways of assessing you that are enjoyable and suitable for adults with busy lives.
Brassington, F. and Pettitt, S. (2000) Principles of Marketing FT Prentice Hall
Dibb, S., Simkin, L. and Bradley, J. (1998) The Marketing Planning Workbook International Thomson Business Press
Hague, P. and Jackson, P. (1998) Doing Your Own Market Research Kogan Page
Library and Computing Facilities
As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website www.cardiff.ac.uk/learn under Student Information, or by ringing the Centre on
(029) 2087 0000.
Accessibility of Courses
Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.
A range of further information can be found on our web site www.cardiff.ac.uk/learn or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.