Level 1 (CQFW Level 4), 10 Credits.
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International marketing involves recognising that people and businesses all over the world have different needs. This course will help you understand how to develop profitable international business by adopting known marketing principles.
Who is this course for?
The course is open to all, no previous qualifications are necessary but some understanding of the marketing process would be beneficial.
Learning and Teaching
The course is taught through a mix of lectures, group discussions and group exercises and case study work in class. This is supported by country presentations by well known experts on China – Confucius Centre; Slovakia – Honorary Consul for Slovakia in Wales; Rumania – Honorary Consul for Rumania in Wales.
You will learn about the key elements required to create and implement an international marketing plan for a product and/or service; improve your understanding of the international marketing process and the current issues relating to product and services marketing; learn to assess the attractiveness of international markets and understand market entry strategies and be introduced to the history, culture and business dynamics of specific international markets.
- What is different about International Marketing?
- International Marketing Environment
- Understanding International Markets
- Understanding the International Consumer
- Assessing Market Attractiveness
- Globalisation Strategies
- Market Entry Tactics
- Cross Border Communications
- Development of Global Brands
- Marketing Planning for International markets
Coursework and Assessment
The assessment for this course comprises:
1 written essay x 1500 words
To award credits we need to have evidence of the knowledge and skills you have gained or improved. Some of this has to be in a form that can be shown to external examiners so that we can be absolutely sure that standards are met across all courses and subjects.
The most important element of assessment is that it should enhance your learning. Our methods are designed to increase your confidence and we try very hard to devise ways of assessing you that are enjoyable and suitable for adults with busy lives.
Please note, it is preferable to purchase any coursebook after the first class in case the course is cancelled.
Brassington, F. and Pettitt, S. (2000) Principles of Marketing, FT Prentice Hall
Dibb, S., Simkin, L. and Bradley, J. (1998) The Marketing Planning Workbook, International Thomson Business Press
Hague, P. and Jackson, P. (1998) Doing Your Own Market Research, Kogan Page
Blythe, J. (2006) Principles & Practice of Marketing, Thomson Learning
Piercy, N. (1992) Market Led Strategic Change, Butterworth & Heinemann
Library and Computing Facilities
As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website www.cardiff.ac.uk/learn under Student Information, or by ringing the Centre on (029) 2087 0000.
Accessibility of Courses
Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.
A range of further information can be found on our web site www.cardiff.ac.uk/learn or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.