Principles of Marketing and Strategy


As a student on this course you will:

  • Learn about different types of marketing strategies
  • Explore specific marketing issues facing companies today
  • Work as a team to develop and launch a marketing strategy

Who is this course for?

This new course is open to all and is specifically designed for those who would like a taster for the Pathway to Business Management / Finance and Accounting programme.

The course can also be taken as a stand-alone course for career development, as part of your CPD, or for those with an interest in Marketing issues.

Learning and Teaching

The course is taught through a mix of:

  • Lectures and seminars
  • Student-led team work to achieve a marketing strategy

Coursework and Assessment

To award credits we need to have evidence of the knowledge and skills you have gained or improved.

The assessment for this course is:

  • To develop and launch a marketing strategy

Reading suggestions

  • Principles of Marketing 4th European Edition by Kotler, Wong, Saunders and Armstrong
  • Marketing: real people, real decisions 1st European Edition by Solomon, Marshal, Stuart, Barnes and Mitchell

Library and Computing Facilities

As a student on this course you are entitled to join and use the University library and computing facilities. You can find out more about these facilities on our website under Student Information, or by ringing the Centre on

(029) 2087 0000.

Accessibility of Courses

Our aim is access for all. We aim to provide a confidential advice and support service for any student with a long term medical condition, disability or specific learning difficulty. We are able to offer one-to-one advice about disability, pre-enrolment visits, liaison with tutors and co-ordinating lecturers, material in alternative formats, arrangements for accessible courses, assessment arrangements, loan equipment and Dyslexia screening. Please contact the Centre on (029) 2087 0000 for an information leaflet.

Further Information

A range of further information can be found on our web site or in Choices. This includes the times and dates of courses and an explanation of accreditation and credit levels.

Summer Breakfast Workshops full of tasty tips

Along with the hot weather came three hot topics for the Summer Breakfast Workshops run recently by Cardiff University.  Customer Insights, Consulting Skill and Visual Management Techniques were the topics covered by highly respected experts from Cardiff Business School who ran the workshops as part of the university’s Professional Development Membership Scheme.

Over 60 delegates attended the workshops from a range of organisations.  Ruth Jordan from Cardiff and Vale Health Board attended the Consulting Skills workshop, “This was an excellent insight into consulting from a very engaging, knowledgeable speaker”.

Sarah Lethbridge, Executive Education Manager at Cardiff Business School commented, ‘time is precious to business so holding the 2 hour workshops early in the morning enabled the attendees to be back in the office by mid-morning.  The workshops were designed to be short, sharp and practical and to share the university’s research and knowledge with business.’

Insights into the sessions were sent as ‘twitter teasers’ before the workshops with key points being tweeted live during the sessions.

Free management workshops in partnership with Cardiff Business School

The Professional Development Team are working in partnership with Cardiff Business School to develop 3 new management workshops.  They will be offered free as early morning taster sessions, to CPD delegates, and Cardiff Business School Alumni.

The 3 topics to be covered are; Customer Insights , Consulting Skills and Visual Management Techniques.  High demand for sessions has meant the number of delegate places has been increased, with limited availability remaining.  Delegates are attending from a variety of organisations across South Wales.  Attendees will receive a free USB toolkit with useful resources and templates to use in their own time.

For those that cannot attend, @CardiffUniCPD will be tweeting live from the workshops with key tips and topics.

  • Customer Insights will be delivered by Michelle Rose-Innes, an associate of Cardiff Business School and an expert in design and how it can be used to improve the customer experience.
  • Joe O’Mahoney will be delivering the Consulting Skills workshop.   Joe is a senior lecturer in organisational studies at the Cardiff Business School.
  • Sarah Lethbridge will be offering a Visual Management workshop.  Sarah is a practitioner in lean concepts and tools and is based in Cardiff Business School.

Full details available here:

Ya Hala!

Thursday 10th March 2011

Wales welcomes women leaders from Africa and the Middle East

On Wednesday 9th March Continuing & Professional Education welcomed women from Egypt and Jordan as they came to visit their Welsh counterparts for a group activity: Women in Leadership.

Women from Egypt and Jordan

The visitors from Africa and the Middle East were warmly greeted by women on the Women Making a Difference Programme, a programme that is delivered in partnership with the Centre and the Welsh Assembly.

Jan Stephens, Business and Prof Threadgold speaking to the womenManagement Co-ordinating Lecturer, started off the morning visit with a warm welcome to the university and Continuing & Professional Education. This was then followed by a talk from Professor Terry Threadgold, Pro Vice Chancellor for Staff and Diversity at Cardiff.

All of the participants then had the opportunity to share their own journeys and experience of leadership in Wales and overseas.

Jan Stephens said: “I am delighted about their visit. It’s been a great opportunity for all parties involved. It gave us a chance to showcase the good work that goes on here and it gave all of the women a chance to network with others in similar roles in different countries.”

Women from Egypt and JordanThe international visitors are in South Wales for the whole week. They arrived on Sunday 6th March and have been busy visiting the British Council and the Senedd, attending workshops in different communities and celebrating International Womens’ Day on Tuesday 8th March at the Cardiff Temple of Peace. They return home on Sunday 11th March.

Note to editors

1. For further details on the Centre’s Women into Making a Difference and Public Life programme visit or contact Co-ordinating Lecturer Jan Stephens on 029 2087 6248 or email

2. Continuing & Professional Education

Cardiff University is the largest provider of adult education in Wales.  The Centre provides around 400 courses a year. Continuing Professional Development (CPD) provides short courses for business, public sector employers and the individual. The Centre also provides business language training at all levels, including translation services and interpreters.

3. Cardiff University

Cardiff University is recognised in independent government assessments as one of Britain’s leading teaching and research universities. Founded by Royal Charter in 1883, the University today combines impressive modern facilities and a dynamic approach to teaching and research. The University’s breadth of expertise in research and research-led teaching encompasses: the humanities; the natural, physical, health, life and social sciences; engineering and technology; preparation for a wide range of professions; and a longstanding commitment to learning. Cardiff is a member of the Russell Group of Britain’s leading research universities.

Visit the University website at:

For further information contact:

Jayne McGill

Continuing & Professional Education

21 – 23 Senghennydd Road

Cardiff University

Tel: 029 2087 6342


Encouraging women into management and public life

January, 31 2011

In December 2010, leading non-governmental organisation for adult learning in England and Wales, NIACE, included an article about the programme in their ‘Adults Learning’ magazine.

Continuing & Professional Education’s two courses, Women into Management and Women into Public Life make a huge contribution to the Women Making a Difference programme, which empowers women in their communities.

You can find out more about these courses here.