Grant Holder: Dr Jenny Kidd
Co-applicant: yello brick
Period: July 2013 to November 2013
With New Eyes... explores whether documentary can become an experience or a journey beyond the screen. The partnership between Cardiff-based academic Jenny Kidd and creative marketing agency yello brick will research a site-specific documentary using torches, projection and RFID to trigger content as participants walk around Alexandra Gardens in Cardiff.
Their aim is to test the user value of empathetic engagement within a locative, pervasive and social documentary experience, with an emphasis on avoiding 'empty empathy' (Kaplin 2011) or, conversely, the 'empathy paradox' (Jackson & Kidd 2008, 2011).
Jenny Kidd is interested in the intersections between digital media and empathetic engagement, and has recently been researching empathy in museum online games. She is co-investigator on 2 AHRC funded networks (Silence, Memory and Empathy (2011-2013), and iSay: Visitor Generated Content (under Digital Transformations call, 2013-2014)). She is also co-investigator on an AHRC Care for the Future project entitled The Significance of the Centenary which runs throughout 2013.
yello brick is a creative marketing agency building engaging and participatory experiences for brands and organisations. These unique experiences centre around story and are created by utilising digital, theatrical and art based forms. The company formed by Julian Sykes, Alison John and Natalie Clements, was created with playfulness at its core. yello brick seek to explore how stories can be told in new and participatory ways and how playful interventions can inspire people to engage.
This project is funded by REACT's Feasibility Award