Key Concepts in Public Relations is published
Thursday, March 26, 2009
Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field while covering over 150 central concepts in PR.
Key Concepts in Public Relations, co-authored by Professor Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill, has been published by Sage.
This new and exiting collaboration between Cardiff University academics, lecturers and practitioners has produced a book which delivers the very latest in established real world PR theory and practice.
Written to complement the Sage Key Concepts series it provides students with accessible and authoritative knowledge of the essential topics in PR accross a variety of disciplines. The book is cross-referenced throughout, while its format encourages critical evaluation through understanding.
Speaking during the book’s launch Quentin Langley said: "Students and practitioners of business, journalism, marketing, and PR will find this introduction to PR's Key Concepts invaluable."
"If you work with, manage, or talk to PR people, it helps to know their language and the way in which they work. This book brings you that access".
Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field while covering over 150 central concepts in PR.
In describing for whom the book is most suitable Elliot Pill commented: "We wanted to bring together the experience of both professional practice & theoretical work to provide students with an informal and balanced contemporary account of the global PR industry today".
"It will be invaluable as a reference and source text for any student studying public relations".
Bob Franklin, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.