School to explore representations in UK national media
Friday, December 12, 2008
The School's media monitoring unit will analyse broadcast media content
The School of Journalism, Media and Cultural Studies launched a major new research project this month to explore current representations of black boys and young men in UK national media.
The research was commissioned by the Race, Cohesion and Faiths Research Unit, Department for Communities and Local Government and will last for 12 months.
The research will focus particularly upon measuring the extent of negative stereotyping of these groups evident across the mainstream news, current affairs and factual programmes. Importantly however, it will also explore, in depth, the patterns and key characteristics of this coverage across these and other media forms, as well as the processes and journalistic practices through which it is produced.
This new work will feed into the Department for Communities and Local Government REACH programme which aims to promote positive role models to inspire young black men and boys.
The research findings, when published, will aim to strengthen the evidence base informing the REACH programme and support measures designed to evaluate REACH and its role modelling scheme.
Cardiff University Lecturer Kerry Moore, Principal Investigator on the project said “Cardiff are thrilled to be part of this important and timely research seeking to understand how the UK news media routinely represent young people, and black youth in particular”.
The research findings will be published early in 2010.