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Professor Richard Sambrook

Professor Richard Sambrook

BA (Reading), MSc (Birkbeck, London)

Position: Director - Centre for Journalism
Deputy Head of School - Practice

Email: SambrookRJ@cardiff.ac.uk

Blog: JOMEC @ Cardiff University

Twitter: @Sambrook

Telephone: +44 (0)29 208 70982

Location: Room 0.32, Bute Building


Biography

Richard Sambrook started his career as a reporter on weekly newspapers in South Wales and on the South Wales Echo.

He joined BBC radio in 1980 and worked as a producer in radio, regional news and the national TV newsroom. He worked on location in Berlin for the fall of the Berlin Wall, China, the Middle East, Russia and the USA.

He was overall News Editor for BBC radio and TV, Head of Newsgathering during its expansion into the web and 24 hour TV news and then Director of Sport, Director of News and Director of Global News where he ran the BBC’s international news services, including the World Service, with audiences of 240 million people each week.

After a decade on the board of the BBC, he left to become Global Vice Chairman of Edelman, the largest PR agency in the world where he helped international clients develop their own content.