It has commonly been noted how Italy shifted in the last decades from being an emigration country to a migrants destination. The presence in the peninsula of a few million of immigrants calls for the urge of communication means that take into account the contemporary multicultural society.
In recent years a number of “intercultural media” – newspapers, magazines, radio programs, websites, online TV – have been created in order to provide alternative sources of information and new representations avoiding the use of cultural stereotypes and stigmatizations which too often affect the mainstream media language.
Among various initiatives, the study will focus on a selection of independent websites where foreign origin together with autochthonous Italians are engaged in producing and sharing information, news, video, stories, experiences, expectations.
In the first phase of the research I intend to build a comparison between the image of the immigrant population emerging in national media and the alternative social representations that these progress media aim to construct and promote.
In the second phase I will analyse the contents of the most effective online projects in their attempt to offer diverse representations on immigration issues. With regard to methodology the main methods will be critical discourse analysis and content analysis of written and audiovisual texts. An important part will be dedicated to the narrative and rhetoric multi-modal constructions.
The use of language here not only counters cultural stereotypes and generalisations but also turn them into new positive representational worlds where “the immigrant” is regarded as persona and “active subject” of the media production.