Subject Resources - Marketing and Industry Data
- Finding journal articles and industry news
- Market reports
- Printed sources
- Information gateways and web sites
- Organisations
Finding journal articles and industry news
To search for articles from a range of journals you should do a keyword search using the electronic databases. The main databases you will need are:
ABI Inform/Proquest
Full text of business-related articles from approximately 1,800 journals.
EBSCO Business Source Premier
Full text of articles from approximately 3,600 business journals.
Nexis UK
A comprehensive newspaper database which is updated daily. Provides full text access to all United Kingdom national newspapers, plus regional newspapers, international news providers and a number of trade journals and magazines. Also includes company data and annual reports.
You can access a complete list of business related databases from the Business, Economics and Transport Databases page.
Market reports
GMID
Provides key business intelligence on countries, markets and companies. More than 330 consumer products in 52 countries are researched to produce value market sizes and forecasts to 2012.
Key Note
Full text market reports covering a range of United Kingdom products and market sectors.
Mintel Marketing Intelligence
Access to a wide range of consumer related market research reports. Printed copies of the reports are also available in the Aberconway Library upstairs in the reference section.
Printed sources
Encyclopaedia of Major Marketing Campaigns
Located in the Aberconway Library at classmark reference 659.10973E.
The Marketing Manager's Yearbook
Located in the Aberconway Library at classmark reference 658.8005M.
Statistical sources located in the statistics section upstairs in Aberconway Library include:
Advertising Statistics Yearbook
Provides statistics on advertising in different sections of the media.
Marketing Pocket Books
Statistical profiles of the marketing, distribution and consumption of goods and services in the UK. Topics include Financial Marketing, Food, Drink, Lifestyle, Media, Geo-demographic, Regional Marketing, and Retail.
UK National Statistics
Statistics from the UK government including government statistical publications such as Consumer Trends, Regional Trends and Social Trends.
These statistics are also available online from the Office for National Statistics (ONS) web site.
Information gateways and web sites
BizEd: Marketing
An academic business and economics subject gateway with links to web sites that can be used for academic purposes.
BUBL: Marketing
An academic subject gateway with links to web sites that can be used for academic purposes.
Intute: Business and Management
An academic subject gateway with links to web sites that can be used for academic purposes.
International Directory of Market Research Agencies
MRWeb
Online resource organised by industry sector with links to market research company web sites.
ClickZ Stats
ClickZ Stats is a guide to online trends and statistics for Web marketing purposes. It uses Internet research and surveys and includes facts, statistics, trends and analysis.
Organisations
American Marketing Association
Chartered Institute of Marketing
ESOMAR (World Association of Opinion and Marketing Research Professionals)
Provides details and summaries of publications from the World Association of Opinion and Market Research Professionals, guidelines on carrying out research and a directory of companies carrying out research in different sectors.