Visual Identity Q&A's
Why Cardiff's visual identity is unique?
Cardiff University's visual identity is characterised by its colour, typeface and arrangement. The logo is distinctive and unique to Cardiff. The lettering used in the logo has been hand drawn and is not available on any typesetting system.
Is the logo protected?
Yes, Cardiff's logo is protected by copyright and registered with the Intellectual Property Office.
Who manages the University's visual identity?
The visual identity system is managed by the Communication and International Relations Division of the Strategic Development Directorate. Matters relating to the interpretation or policy underpinning this system should be directed to the Public Relations Office in the first instance.
Can other organisations use the University logo?
Organisations and individuals outside the University must not use the University logo without permission from the Public Relations Office. In most cases we would also suggest a form of words to accompany the logo indicating the nature of the partnership. The logo must never be used to endorse a brand or product.
Can I have a logo for my School, Department, Centre or project?
No. There is a strong presumption against the creation and use of sub identities. Most branding needs can be met in other ways – you can contact the public relations office for further information.
Can partner logos be added to Cardiff stationery and School or Division websites?
Yes. There is space within the visual identity system to include partner logos. More information on the appropriate sizes and positioning of these logos is here.
My School, Department. Division or Research group has won an external award. Can I use the logo on our stationery?
Yes, but seek advice on its correct usage (position, size etc) from Public Relations or from Print Services, Media Resources. Professional Services within the University are automatically assigned the Queen's Anniversary Prize logo and Investors in People logo for use on stationery. It is at the discretion of academic Schools which of these external award logos they choose to apply to stationery. It is not compulsory for Schools to include them. Other externally awarded logos (e.g. Athena Swan, QAA, Stonewall top 100 employers, ISO 14001 and BS OHSAS 18001) can be applied to stationery. Corporate stationery only allows for a maximum of two.
Can I use the University Coat of Arms (sometimes known as the crest) on my stationery, printed materials, School website or merchandise?
No. The Coat of Arms is reserved for corporate use only and should not be used in addition to or instead of the University's logo. Requests for use of the Coat of Arms should always be sent to the Public Relations Office.