A wide variety of promotional items are available for direct purchase via outlets operated by the Residences and Catering Division and the Students' Union. The Undergraduate Recruitment office offers a number of Cardiff University branded items for promotional use such as pens, pencils, folders, location guides and paper bags. A full list can be found here. The Development and Alumni Relations Division also commission items for use as University gifts and for purchase by alumni.
Items should promote the University by carrying the University logo in accordance with the bilingual logo specifications on these pages.
Branded items should be commissioned only when unavailable from the sources listed above, and always with reference to the requirements of the University's visual identity scheme. Take care that merchandise is of a type and quality that projects the University appropriately.
Because of the variety of promotional items available, below are only a few indicative examples. In all instances, prior to commissioning design work, contact the Public Relations Office to discuss your requirements.
Items of clothing commissioned for University personnel should always feature the University's bilingual logo. Contact the Public Relations Office for details of suppliers, for example of embroidery services.
Stationery (diaries, pens)
Wherever possible the University logo should appear in its corporate colour. It may appear in silver or gold foil blocking on items such as diaries. In these instances the background colour of the diary shows through to become the colour of the lettering.
On high value gifts of significance such as glasswear or slate, or a medal for example, the University logo or coat of arms (where appropriate) may be used engraved, embossed or moulded in the surface, however advice on this is essential as the coat of arms is generally reserved for ceremonial purposes. Please contact the Public Relations Office for further information.