Introduction to the Visual Identity
It is important for Cardiff University to be presented consistently to the public and external stakeholders.
Cardiff's visual identity includes our logo, stationery, brochures, advertising, newsletters, buildings, reception areas and vehicle livery, amongst others.
When used correctly, our visual identity presents Cardiff University as a strong, modern and cohesive community.
In these pages, you can find information about the colour of the University logo, where it should be placed on publications, how it can be used and the typefaces that characterise Cardiff's printed and virtual presence.
There are also details on the use of external logos on stationery, and communication and marketing.
Please make use of the information and downloads on these pages. If you need further guidance contact the Public Relations Office.