Ewch i’r prif gynnwys
Luigi De Luca

Yr Athro Luigi De Luca

Athro Marchnata ac Arloesi

Ysgol Busnes Caerdydd

Email
DeLucaL@caerdydd.ac.uk
Telephone
+44 29208 76886
Campuses
Adeilad Aberconwy, Ystafell B09b, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Users
Ar gael fel goruchwyliwr ôl-raddedig

Trosolwyg

Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi is the School’s Deputy Director of Research and Deputy Head of Marketing and Strategy Section for Research, Engagement and Innovation.

Luigi is co-founder (together with Dr Tim Edwards) of the following initiatives:

  • Innovation @ Cardiff (I@C) Research Group, Cardiff Business School
    Responsible Innovation Network (RIN), AHSS College, Cardiff University

Luigi’s research, teaching and executive education revolve around the themes of Innovation, Marketing Strategy, Knowledge and Organizational Learning, Big Data and Decision-Making. His work has been published in the Journal of Marketing, Journal of Product Innovation Management, Research Policy, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. Luigi serves in the editorial board of Industrial Marketing Management, Journal of Product Innovation Management, and Journal of Global Scholars of Marketing Science.

Luigi was born in Cosenza, Italy, in 1978.

Cyhoeddiad

2023

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2011

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2005

Articles

Book sections

Conferences

Ymchwil

Diddordebau ymchwil

  • Arloesedd
  • Strategaeth Marchnata
  • Dysgu a Gwybodaeth Sefydliadol
  • Data Mawr a Gwneud Penderfyniadau

Diddordebau ymchwil goruchwylio PhD

  • Arloesedd
  • Data Mawr a Gwneud Penderfyniadau

Addysgu

Ymrwymiadau addysgu

  • Marchnata Entrepreneuraidd (BST192)
  • Cynnal Ymchwil mewn Marchnata a Strategaeth (BST212)
  • Cynllun Busnes MBA (BST525)

Bywgraffiad

Cymwysterau

  • 2007 Ph.D. mewn Gweinyddu a Rheoli Busnes, Prifysgol Bocconi
  • 2002 MSc mewn Rheoli Marchnata ac Arloesi, Prifysgol Bocconi

Gwaith golygyddol

Aelod o'r bwrdd golygyddol:

  • Journal of Product Innovation Management
  • Rheoli Marchnata Diwydiannol
  • Journal of Global Academy of Marketing Science

Cadeirydd Trac Cynhadledd ar gyfer EMAC a GMC

Ad-hoc Journal reviewer:

  • Journal of Marketing
  • Journal of Product Innovation Management
  • Journal of Management Studies
  • British Journal of Management
  • Rheoli Marchnata Diwydiannol
  • Adolygiad Marchnata Rhyngwladol

Aelodaethau proffesiynol

  • Cymdeithas Marchnata America
  • Academi Farchnata Ewropeaidd
  • Cymdeithas Datblygu a Rheoli Cynnyrch

Meysydd goruchwyliaeth

- Data Mawr a Deallusrwydd Artiffisial yng nghyd-destun Gwneud Penderfyniadau Sefydliadol

- Arloesi, gan gynnwys arloesi sefydliadol, arloesi cynnyrch a gwasanaethau, ac arloesedd cyfrifol

Goruchwyliaeth gyfredol

Satrupa Ghosh

Satrupa Ghosh

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Simon Brightman

Simon Brightman

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Marina Kacar

Marina Kacar

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